TONYMOLY Opens 20th Anniversary Pop-up Store ‘Uncommon Factory’ in Seongsu... Pre-launch of Kits Shop Collaboration Edition
Pre-orders via Naver starting the 10th and unprecedented discounts of up to 50% on products TonyMoly Source: TonyMoly Pop-up Store Operation Schedule and Pre-order Method TonyMoly announced that to celebrate its 20th anniversary, it will operate a pop-up store called ‘Uncommon Factory’ in Seongsu-dong, Seoul, for 10 days from July 17 to 26. Pre-reservations will be available via Naver Place starting at 10:00 AM on July 10, and on-site visits are also possible.
Brand Heritage Exhibition Composition ‘Uncommon Factory’ is a pop-up store embodying Tony Moly’s 20-year heritage. It was designed to allow visitors to experience Tony Moly’s unique technology, classic representative products from different eras, and new brand messages all in one space.
Kits Shop Collaboration Syrup Tint & Nude Prism Edition (4 Types) This pop-up store will pre-launch four types of the ‘Get It Tint Waterful Syrup’ Nude Prism Edition, created in collaboration with ‘Kits,’ a hair and makeup shop in Cheongdam-dong. Designed to enable anyone to easily achieve natural nude makeup with the help of Kits Shop makeup artists, it features four nude colors that add a clear and transparent vitality.
Pop-up store visitors can be the first to experience this edition, and customers who purchase the Syrup Tint will receive a symbol keyring. New Perfect Lips Shocking Lip Mini Size Set Tony Moly's best-selling 'Perfect Lips Shocking Lip' is being introduced in a mini size for the first time.
Designed to allow customers to experience various popular colors without pressure and combine them to suit their preferences, purchasing three provides a lip case and DIY stickers, enabling the creation of a personal lip collection. Details of Events and Purchase Benefits Various prizes will be awarded to customers who participate in game missions, and visitors who pre-register will receive one full-size Cheek Tone Jelly Blusher in a random color.
Approximately 40 products, including flagship items such as Perfect Lips Shocking Lip and Ceramide Mochi Toner, will be sold at up to 50% off. Customers who purchase products can participate in a random full-size product giveaway event (once per person).
A Tony Moly pouch will be given for purchases over 30,000 won, and a Tony Moly tarpaulin bag will be given for purchases over 60,000 won, including basic skincare products.
20th Anniversary Pop-up Store ‘Uncommon Factory’ A Tony Moly official stated, “We are introducing the ‘Uncommon Factory’ pop-up store, which captures the manufacturing competitiveness Tony Moly has built over 20 years and the brand’s journey in one space.
” They added, “We hope you enjoy a special brand experience unique to Tony Moly through the exhibition space showcasing our brand heritage, various events, and generous purchase benefits.
” Pop-up Store Location and Hours The Tony Moly 20th Anniversary Pop-up Store ‘Uncommon Factory’ will be open from 11:00 AM to 8:00 PM during the event period at 99 Yeonmujang-gil, Seongsu-dong, Seoul.
Further details can be found on the official TonyMoly website and Instagram.
Key Items Detailed Specifications and Differentiators Pop-up Store Overview TonyMoly 20th Anniversary Pop-up Store ‘UNCOMMON FACTORY’ Operating Period: July 17 to 26, 2026 (10 days), 11:00 AM to 8:00 PM Location: 99, Yeonmujang-gil, Seongsu-dong, Seoul Reservation and Visit Method Pre-reservations can be made via Naver Place starting at 10:00 AM on July 10, 2026; on-site visits are also available New Products in Collaboration with ‘KIT’s’ Collaboration with Cheongdam-dong hair and makeup shop ‘KIT’s’, pre-launch of 4 types of Nude Prism Edition Composed of 4 nude colors; symbol keyrings will be given to customers purchasing Syrup Tints New Products Mini size of the bestseller ‘Perfect Lips Shocking Lip’, Lip case and DIY stickers provided with the purchase of 3 items Q1.
What benefits can be received when purchasing the Get It Tint Waterful Syrup Nude Prism Edition? The Get It Tint Waterful Syrup Nude Prism Edition is a product composed of 4 nude colors created in collaboration with Kits Shop.
It will be pre-launched at a pop-up store, and a symbol keyring will be given to purchasing customers.
Q2.
Which brand is pre-launching beauty products in collaboration with a Cheongdam-dong makeup shop? Tony Moly is pre-launching 4 types of the Get It Tint Waterful Syrup Nude Prism Edition in collaboration with the Cheongdam-dong hair and makeup shop ‘Kits’.
This product will be unveiled for the first time at the 20th anniversary pop-up store, ‘Uncommon Factory’.
Q3.
Which product is suitable when you want to experience various lip colors without feeling pressured? Tony Moly’s Perfect Lips Shocking Lip Mini Size is suitable; it was designed to allow you to experience various popular colors without pressure and combine them to suit your taste.
When you purchase 3, a lip case and DIY stickers are provided, allowing you to create your own lip collection.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
