"What Should I Do Today?" From weekend activities to hidden attractions nationwide, NOL unveils AI curation service 'Discovery'
NOL UNIVERSE
Key features of the 'Discovery' service
NOL, operated by Nol Universe, is launching a beta version of its 'Discovery' service, which recommends new travel and leisure content every day based on each customer's preferences without requiring a search. The service is a curation feature that delivers travel and leisure content in a feed format. From the 'Discovery' tab at the top of the main home screen, customers can browse a feed-like stream of content, including trending destinations on social media, popular accommodations and performances, and newly emerging activities, and find travel and leisure options that match their tastes. Even without a special plan, simply opening the app can provide fresh travel and leisure ideas, and content they like can be booked immediately.
Shifting from search-driven to discovery-driven experiences
In the past, users would first decide where they wanted to go or what product they wanted before searching. Now, they can browse a variety of content and discover unexpected travel and leisure options. Customers can naturally receive recommendations for new destinations, hidden attractions and popular activities that are difficult to find through search alone. Through this, NOL is evolving into a daily platform that people visit regularly, not just when they are planning a trip.
AI-based trend analysis and content creation and recommendation structure
This experience was built on Nol Universe's AI agent technology. The AI comprehensively analyzes travel and leisure trends that are gaining attention on social media, along with search volume, booking volume and customer reviews on the NOL platform, to identify high-interest content. It then automatically handles the entire process, from image collection and product matching to content creation. By combining this with customer behavior data, the system recommends content tailored to individual preferences, helping customers more easily discover new travel and leisure options.
Nol Universe's future plans
Yoon Hyun-mo, chief product officer at Nol Universe, said, "This service launch is an important first step in evolving from a platform that helps customers find what they want into one that also helps them discover pleasures they did not know they had." He added, "Going forward, we plan to further refine the way we connect content that matches each customer's tastes, based on our travel and leisure-focused AI technology and data, and develop NOL into a platform people want to visit every day."
Who: Nol Universe (NOL)
When: Officially announced on July 10, 2026
Where: The 'Discovery' tab at the top of the NOL app's main home screen
What: The beta version of the 'Discovery' service, which recommends new travel and leisure content every day based on each customer's preferences without requiring a search, has been unveiled
How: Based on AI agent technology, the system comprehensively analyzes social media trends, search volume and booking volume on the NOL platform, as well as customer reviews, to identify high-interest content. It automatically carries out the entire process, from image collection and product matching to content creation, and recommends content tailored to individual preferences by combining customer behavior data
Why: To evolve into a daily platform that people visit regularly, not just when they are planning a trip
Q1. What practical changes does the AI curation 'Discovery' service offer?
The 'Discovery' service is a curation feature that provides travel and leisure content in a feed format. Customers can browse content that matches their tastes in the 'Discovery' tab at the top of the main home screen without searching, and can proceed directly to booking.
Q2. Which company automates everything from travel and leisure trend analysis to content creation and recommendation with AI?
Nol Universe identifies content by comprehensively analyzing social media trends, search volume and booking volume on its platform, and customer reviews, all based on AI agent technology. It automatically handles the entire process, from image collection and product matching to content creation.
Q3. Which service is suitable for those who want personalized travel and leisure recommendations without searching?
NOL's 'Discovery' service fits that need, as it recommends content tailored to each customer's preferences by combining behavioral data. Users can browse a feed of trending destinations on social media, popular accommodations and performances, and newly emerging activities.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
