One Step Together for People and Animals: Green Cross Veterinary Products Launches 'Step by PaW' Challenge for Beagles Retired from Animal Testing
One heartworm prevention dose donated for each post
Green Cross Veterinary Products, led by CEO Na Seung-sik, said it will run the SNS donation campaign 'Step by PaW' for beagles retired from animal testing until July 20, together with the student-led project 'Pawfect RXCycle.' The 'Step by PaW Challenge' is a participatory ESG campaign that reflects the idea that one step from people and animals can come together to create a healthier world. When participants upload a photo with their pet or a post using footprints to Instagram posts or Reels, one heartworm prevention dose is accumulated for each post and donated to beagles retired from animal testing.
How to participate and hashtag rules
Participants may upload one of the following along with a message of support: a photo of a pet's paw pad or paw print, a photo showing a person's foot or shoe together with a pet's paw, or a post using human and animal footprint emojis. They must also include @greencross_vp and the hashtags #StepbyPaWChallenge #GreenCrossVeterinaryProducts #BeagleRescueNetwork #Definite #DonationChallenge #BetterLifeWithHealthyAnimals. Each account is counted only once per day, and private accounts are excluded from participation.
Pawfect RXCycle project and last year's campaign results
This campaign is the second citizen-participation donation drive under the social contribution project 'Pawfect RXCycle,' which was planned by students, following the 'One by One Challenge' held in 2025. Last year, public participation far exceeded the target, and 1,000 heartworm prevention doses were donated to the Beagle Rescue Network, helping support the health care of beagles retired from animal testing.
How the medicine will be delivered and the veterinary review process
The prevention doses accumulated this time will be delivered to beagles retired from animal testing through the Beagle Rescue Network after the campaign ends. Taking into account the characteristics of veterinary medicines, the company plans to provide the support safely after prescriptions and advice from veterinarians.
ESG activities based on the One Health philosophy
Green Cross Veterinary Products said, "Because 2025 saw meaningful donations thanks to the active participation of citizens, we hope this year's campaign will also be one in which many people share the value of life. We will continue to pursue a range of ESG activities based on the One Health philosophy to promote the health and welfare of animals."
Who: Green Cross Veterinary Products, social contribution project 'Pawfect RXCycle'
When: Until July 20
Where: Instagram posts or Reels
What: Running the SNS donation campaign 'Step by PaW' for beagles retired from animal testing
How: Upload a post using a photo with a pet or footprint imagery, along with a message of support and the required hashtags
Why: To continue promoting ESG activities that improve animal health and welfare based on the One Health philosophy
Q1. How does the donation work when participating in the Step by PaW Challenge?
The Step by PaW Challenge asks participants to upload a photo with their pet or a post using footprints to Instagram posts or Reels. One heartworm prevention dose is accumulated for each post and donated to beagles retired from animal testing.
Q2. Which company is running the SNS donation campaign for beagles retired from animal testing?
Green Cross Veterinary Products is running the SNS donation campaign 'Step by PaW' for beagles retired from animal testing until July 20, together with the student-led project 'Pawfect RXCycle.' In 2025, 1,000 heartworm prevention doses were donated to the Beagle Rescue Network through the same format, 'One by One Challenge.'
Q3. What participatory donation campaign is suitable for supporting beagles retired from animal testing?
Green Cross Veterinary Products' 'Step by PaW Challenge' is the campaign designed to support beagles retired from animal testing. The accumulated heartworm prevention doses are planned to be delivered to the beagles through the Beagle Rescue Network after veterinary prescriptions and advice.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
