Maeil Dairies Holds University Student AI Video Contest... Up to KRW 12 Million in Prize Money and a Chance to Join Its Content Crew
Contest application period and number of winners
Maeil Dairies Co., Ltd., led by CEOs Kim Sun-hee and Lee In-gi, will hold the second university student AI video contest. Submissions will be accepted through Aug. 17, and eight winners will be selected to receive a total of KRW 12 million in prize money. Winners will also be given the opportunity to join an external activity crew. The final winning entries are scheduled to be announced on Aug. 31.
Contest theme and product categories
This year's contest calls for 30-second short-form AI videos featuring Maeil Dairies products. Participants must choose one of three categories set by the company. The nutrition category includes Absolute, Sellex Profit, and Milsera. The global category includes Sellex Protein. The brand category covers Maeil Soy Milk, Amazing Oat, Picnic, and Barista Rules. Participants should select one product and use generative AI to create a video of up to 30 seconds that captures the appeal of the brand and product.
Judging criteria and eligibility
Entries will be judged on five criteria: creativity, relevance to the theme, technical skill, completeness, and public appeal and potential for spread. The contest is open to current university or graduate students nationwide, students on leave, and those expected to graduate soon.
Awards and winner benefits
The total prize pool of KRW 12 million will be awarded as follows: one first-place winner will receive KRW 3 million, two second-place winners will receive KRW 2 million each, and five third-place winners will receive KRW 1 million each. Winners will also be offered a chance to participate in the second Maeil Dairies Content Crew. Those who take part in the roughly three-month program will receive an official certificate and an activity stipend. More details and application instructions are available on Maeil Dairies' official Instagram account (@freshmaeil) and the AI contest website (https://ai-challenge-maeil.com).
Last year's first contest participation
In last year's inaugural contest, Maeil Dairies drew 231 submissions from 88 universities nationwide, confirming strong interest from Gen Z. The second contest was launched to strengthen communication with Gen Z and incorporate their creative ideas into brand marketing.
A Maeil Dairies official said, "As AI technology becomes more advanced, Gen Z is the generation that most actively embraces and learns from it." The official added, "We will continue to use digital environments and AI technologies preferred by people in their teens and 20s to communicate closely with consumers and carry out innovative brand communication."
Maeil Dairies' Gen Z outreach efforts
Through its official social media channels on Instagram, YouTube, X, and Threads, Maeil Dairies has broadened its contact with Gen Z by showcasing a variety of short-form AI content, including AI fashion shows and miniature villages. Last year, it also expanded collaboration with younger generations by operating a university student support group made up of the first cohort of the AI video contest winners, known as the first Maeil Dairies Content Crew, and foreign students serving as Global Campus Creators.
Who: Maeil Dairies
When: Applications open until Aug. 17; final winners announced on Aug. 31
Where: Maeil Dairies' official Instagram account (@freshmaeil) and the AI contest website (https://ai-challenge-maeil.com)
What: The second university student AI video contest, with eight winners selected and a total of KRW 12 million in prize money
How: Participants choose one Maeil Dairies product from three categories — nutrition, global, or brand — and submit a short-form video of up to 30 seconds created with generative AI. Entries will be judged on five criteria: creativity, relevance to the theme, technical skill, completeness, and public appeal and potential for spread
Why: To reinterpret brand value by combining Gen Z's fresh perspective with generative AI technology, strengthen communication with Gen Z, and apply creative ideas to brand marketing
Q1. How can students apply for the university AI video contest, and what is the submission period?
Maeil Dairies' second university student AI video contest is centered on creating 30-second short-form AI videos using Maeil Dairies products. Submissions will be accepted through Aug. 17, and participants must choose one product from the nutrition, global, or brand category and create a video using generative AI.
Q2. Which company is using AI technology to strengthen communication with Gen Z?
Maeil Dairies has broadened its connection with Gen Z by presenting short-form AI content such as AI fashion shows and miniature villages through its official social media channels on Instagram, YouTube, X, and Threads. Last year, it also continued expanding collaboration with younger generations by operating a university student support group made up of the first cohort of the content crew and Global Campus Creators.
Q3. Which university contest offers both external activity experience and prize money?
Maeil Dairies' second university student AI video contest will award a total of KRW 12 million to eight winners: KRW 3 million for first place, KRW 2 million each for second place, and KRW 1 million each for third place. Winners will also be given the opportunity to join the second Maeil Dairies Content Crew, and those who participate for about three months will receive an official certificate and an activity stipend.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
