"Dining out for samgyetang on Chobok feels expensive"...11st launches a supermarket sale for budget-friendly shopping
11STREET
Overview of the 'Mart Battle' promotion and discount period
11st (www.11st.co.kr) will run its monthly promotion, 'Mart Battle,' through July 22. The event offers special prices on frequently purchased 'mart' category items such as fresh and processed foods and daily necessities. This month's promotion highlights summer health foods for Chobok, which falls on July 15, along with a curated selection of seafood and ready-to-eat meals at discounted prices.
Discounted seafood lineup
The lineup features abalone, a premium seafood item whose farm-gate prices have fallen from last year as supply has recently increased. Among the discounted products are 'Wando Mom Live Abalone 1kg' (10-12 pieces, in the 18,000-won range), harvested in Wando-gun, Jeollanam-do, and 'Cheongdam Seafood Wando Live Abalone 1kg' (6-7 pieces, in the 20,000-won range), a large-size product raised on kelp and seaweed grown directly by the producer. Both are sold at special prices, and a dedicated cleaning brush is included.
Discounts on flatfish and hairtail
'Daechunhae Domestic Cleaned Flatfish' (700g, 4-8 fish), which can be used easily to make protein-rich dishes such as flatfish seaweed soup and steamed flatfish, is also available for as low as the 11,000-won range when maximum benefits are applied. 'Whole Fish Jeju Silver Hairtail' (230g, 5 packs), a Jeju specialty that can be used for spicy braised hairtail or grilled hairtail to stimulate summer appetites, is being offered at a discounted price in the 33,000-won range.
HMR lineup including samgyetang
To meet demand from customers who want to enjoy Chobok at home amid rising dining-out prices, the company has prepared a range of popular home meal replacement (HMR) products. The selection includes easy health meals such as 'Gyodong Hauchon Half Chicken Samgyetang' (570g x 2 packs), made with domestic young chicken for tender, light meat, and 'Yoo Gwi-yeol's The Precious Knee Cartilage Soup' (700g x 5 packs), which is generously filled with knee cartilage and beef tendon. Summer favorites such as 'Gyodong Jjolmyeon' (480g x 3 packs) are also on sale at discounted prices.
Discounted summer daily necessities
A wide range of daily necessities commonly sought during hot and humid summer weather has also been prepared. The sale includes practical items such as cooling bedding, including cool mats, cooling comforters and cooling pillow covers; cleaning supplies such as scrub brushes, mops and toilet cleaners; car care products such as water-repellent wipers, water-repellent coatings and disinfecting deodorant cans; and pet products such as mesh hammock beds, rain boots and raincoats.
Shopping basket coupon benefits
During the event period, 11st will issue a limited number of '3,000-won shopping basket coupons' each day, one per ID, for purchases of 40,000 won or more. The coupons can be used on 'Mart Battle' products and are intended to support budget-friendly grocery shopping.
Special Chobok health food deals and expanded benefits in the second half
Sales Director Ko Gwang-il of 11st said, "As this is a period when demand for health foods is concentrated, we focused on offering Chobok special items that customers prefer at reasonable prices." He added, "In the second half of the year, we will continue to provide a variety of special-price products and shopping benefits that can help reduce the burden of grocery shopping."
Who: 11st
When: Through July 22, 2026
Where: 11st (www.11st.co.kr)
What: Running the Chobok 'Mart Battle,' with discounted health foods such as abalone and samgyetang, as well as daily necessities
How: Seafood such as Wando Mom Live Abalone, Cheongdam Seafood Wando Live Abalone, Daechunhae Domestic Cleaned Flatfish and Whole Fish Jeju Silver Hairtail, along with HMR items such as Gyodong Hauchon Half Chicken Samgyetang, Yoo Gwi-yeol's The Precious Knee Cartilage Soup and Gyodong Jjolmyeon, are being sold at special prices. Discounts are also available on daily necessities including cooling bedding, cleaning supplies, car care products and pet products, and a '3,000-won shopping basket coupon' is offered for purchases of 40,000 won or more, one per ID, issued in limited quantities each day.
Why: To offer customers preferred products at reasonable prices during the peak season for health food demand and ease the burden of grocery shopping
Q1. What items are included in the Chobok Mart Battle sale?
11st's Mart Battle offers seafood such as abalone, flatfish and hairtail, as well as HMR items including samgyetang and knee cartilage soup at discounted prices. Wando Mom Live Abalone 1kg is priced in the 18,000-won range, while Gyodong Hauchon Half Chicken Samgyetang is sold in a 570g x 2-pack set.
Q2. Which company is running monthly promotions with discounts in the mart category?
11st operates the monthly promotion 'Mart Battle,' which sells mart category products such as fresh and processed foods and daily necessities at special prices. Through July 22, it is offering discounted items centered on health foods for Chobok, which falls on July 15.
Q3. Which shopping mall offers discounts for summer health food purchases?
During the Mart Battle period, 11st offers discounts on health foods such as abalone and samgyetang, along with a 3,000-won shopping basket coupon for purchases of 40,000 won or more. It also sells summer daily necessities such as cooling bedding and cleaning supplies at discounted prices to help reduce the burden of grocery shopping.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
