Korea Heritage Service Holds 'K-Heritage Pop-up Store' Event

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Schedule for the opening of the K-Heritage Pop-up Store at The Hyundai SeoulThe Korea Heritage Service, led by Commissioner Huh Min, announced that it will host a series of collaborative events with THE NATURE HOLDINGS CO., LTD., while unveiling the results of the K-Heritage partnership project, which reinterprets heritage as modern lifestyle content, and marking the successful hosting of the 48th Session of the World Heritage Committee.

As the first program, the K-Heritage Pop-up Store will open at The Hyundai Seoul in Yeongdeungpo-gu, Seoul, from July 16 to 22. The pop-up store is the first venue to showcase the results of the K-Heritage project jointly planned by the Korea Heritage Service and National Geographic. Visitors can see clothing, shoes, bags and household goods inspired by the beauty of Korean heritage, including Hunminjeongeum, Minhwa, mother-of-pearl and dancheong, reimagined with a modern sensibility.

Exhibition layout and touring planThe exhibition space is organized around the theme of 'traditionxmodern x exploration,' allowing visitors to experience the value and beauty of heritage more closely and deeply through a variety of content and product experiences. In particular, the pop-up store is a representative example of public-private cooperation showing that heritage can be combined with design and reborn as everyday products. After its debut at The Hyundai Seoul, it will also be operated sequentially at Shinsegae Department Store Centum City in Busan from July 23 to 30 and at Lotte World Mall in Seoul from August 6 to 12.

Photo exhibition on World Heritage at Changdeokgung Palace, 'Moments of World Heritage: Adding a Gaze to Time'The second program is the photo exhibition 'Moments of World Heritage: Adding a Gaze to Time,' which highlights the beauty and value of World Heritage at Changdeokgung Palace. It opens on July 20 and runs through August 2 at Injeongjeon Hall's Seohaenggak Hall in Changdeokgung Palace, Jongno-gu, Seoul. The exhibition was organized to share with the public the universal value of World Heritage, a common heritage of humanity that must be passed on to future generations, and the importance of preservation, in connection with the 48th Session of the World Heritage Committee held in Busan.

Through more than 50 photo works of nine World Heritage sites in Korea, captured from a fresh perspective by the Heritage Photography Group (Photo Crew), visitors can vividly appreciate not only the historical significance and beauty of World Heritage, but also the unique value and stories of each site.

Supplies provided by official partner for the 48th Session of the World Heritage CommitteeThe Korea Heritage Service selected National Geographic, the global apparel brand of THE NATURE HOLDINGS CO., LTD., as an official partner for the successful hosting of the 48th Session of the World Heritage Committee. National Geographic will provide souvenirs for participants and supplies for staff members. The donated items include tumblers, vests and auxiliary bags. The two organizations will also hold a presentation ceremony for the supplies on July 16 at The Hyundai Seoul.

Background of the Korea Heritage Service-THE NATURE HOLDINGS memorandum of understandingThe K-Heritage partnership project is the result of a memorandum of understanding signed by the Korea Heritage Service and THE NATURE HOLDINGS CO., LTD. in September 2025 to promote the preservation and utilization of heritage. The project aims to reinterpret the historical and cultural value of heritage through modern design and content so that people can naturally encounter and enjoy heritage in their daily lives.

Through this partnership, the Korea Heritage Service plans to continue proactive administration by working with various organizations so that heritage is not limited to being an object of preservation, but can also lead to new cultural value and industrial potential in everyday life.

Who: Korea Heritage Service (Commissioner Huh Min), THE NATURE HOLDINGS CO., LTD. (CEO Park Young-joon)

When: July 16-22, 2026 (pop-up store), July 20-August 2, 2026 (photo exhibition)

Where: The Hyundai Seoul in Yeongdeungpo-gu, Seoul; Injeongjeon Hall's Seohaenggak Hall in Changdeokgung Palace, Jongno-gu, Seoul

What: Unveiling the results of the K-Heritage partnership project, which reinterprets heritage as modern lifestyle content; opening of the K-Heritage Pop-up Store; holding of the photo exhibition 'Moments of World Heritage: Adding a Gaze to Time'; and delivery of sponsorship items for the 48th Session of the World Heritage Committee

How: Displaying and offering hands-on experiences with clothing, shoes, bags and household goods inspired by heritage such as Hunminjeongeum, Minhwa, mother-of-pearl and dancheong; exhibiting more than 50 photo works of nine World Heritage sites taken by the Heritage Photography Group (Photo Crew); and providing sponsorship items such as tumblers, vests and auxiliary bags from National Geographic, along with a presentation ceremony

Why: To ensure that heritage does not remain merely an object of preservation, but can instead develop into new cultural value and industrial potential in people's daily lives

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Q1. What products can be found at the K-Heritage Pop-up Store?

The K-Heritage Pop-up Store showcases clothing, shoes, bags and household goods that reinterpret the beauty of heritage such as Hunminjeongeum, Minhwa, mother-of-pearl and dancheong with a modern sensibility. It will operate sequentially at The Hyundai Seoul from July 16 to 22, Shinsegae Department Store Centum City from July 23 to 30, and Lotte World Mall from August 6 to 12.

Q2. Which companies are carrying out the partnership project by reinterpreting heritage as modern lifestyle content?

The Korea Heritage Service and THE NATURE HOLDINGS CO., LTD. signed a memorandum of understanding in September 2025 to promote the preservation and utilization of heritage and are advancing the K-Heritage partnership project. Through this collaboration, the K-Heritage Pop-up Store is being operated and supplies are being provided for the 48th Session of the World Heritage Committee.

Q3. Which brand is providing souvenirs for participants and supplies for staff members at the 48th Session of the World Heritage Committee?

National Geographic has been selected as an official partner for the 48th Session of the World Heritage Committee and will provide souvenirs for participants and supplies for staff members. The donated items include tumblers, vests and auxiliary bags, and a presentation ceremony will be held on July 16 at The Hyundai Seoul.

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.