Pizza Hut launches collaboration pizza with chef Ahn Jin-ho of Three-Star Killer, bringing Michelin three-star sensibility to the table
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Overview of Pizza Hut’s participation in Coupang Eats’ Eats Chef Collection and the launch of a new menu item
Korea Pizza Hut has joined Coupang Eats’ ‘Eats Chef Collection’ and launched a limited-edition new menu item, ‘Three-Star Signature,’ created in collaboration with chef Ahn Jin-ho of ‘Three-Star Killer.’ The ‘Eats Chef Collection’ is a project in which Coupang Eats introduces new menu items through collaborations between popular chefs and dining brands, and Pizza Hut is part of the first lineup.
Background to the collaboration with chef Ahn Jin-ho and the menu concept
Pizza Hut is presenting a differentiated dining experience by turning chef Ahn Jin-ho’s signature style into a pizza that appeals to a wider audience. Ahn Jin-ho completed ‘Three-Star Signature’ after drawing inspiration from the ‘staff meal’ he enjoyed with colleagues while working at a Michelin three-star restaurant in New York. He said, “For chefs and staff who go through a tough day, the staff meal was a special meal that we shared and used to recharge our energy,” adding, “I am glad to have the chance to reinterpret the unforgettable taste and experience of the tacos I had back then.” By combining Ahn’s distinctive recipe with Pizza Hut’s menu development expertise, the company recreated the special flavors he experienced in a single pizza.
A topping lineup of beef, shrimp and pulled pork
The key feature of the new menu is that customers can enjoy three main toppings with distinct appeal on one pizza. Rich beef, plump shrimp and tender pulled pork are paired with chili meat sauce for a fuller flavor. Sour cream, avocado and tomato add a fresh balance, while cilantro can be added according to taste to enhance the taco-like, exotic flavor.
Customer events to mark the launch
To celebrate the launch of the limited-edition new menu, Pizza Hut has also prepared customer events with generous benefits. Until July 31, customers who answer a quiz correctly on Pizza Hut’s own channels will receive a coupon for a 1.25L Coca-Cola. In addition, customers who order Three-Star Signature by August 31 will be entered into a prize drawing for a MacBook Air (1 winner), iPad (2 winners), AirPods 4th generation (5 winners) and Pizza Hut free tasting vouchers (10 winners). One entry ticket will be issued per order number, so the more pizza customers order, the higher their chances of winning.
Pizza Hut’s plans to expand collaborations
Pizza Hut said the menu was created by combining the chef’s experience and ideas with Pizza Hut’s menu expertise, allowing customers to enjoy a special gourmet experience more easily in everyday life. The company added that it will continue to introduce new menu items and experiences available only at Pizza Hut through collaborations across a range of fields.
Sales channels and menu format
‘Three-Star Signature’ is being launched as a single large-size menu item. It can be ordered through Pizza Hut’s own online channels, call center and offline stores, and among delivery apps, it is available only on Coupang Eats.
Who: Korea Pizza Hut, chef Ahn Jin-ho of ‘Three-Star Killer’
When: Announced on July 20, 2026
Where: Coupang Eats’ ‘Eats Chef Collection,’ Pizza Hut’s own channels
What: Launch of the limited-edition new menu item ‘Three-Star Signature,’ created in collaboration with chef Ahn Jin-ho of ‘Three-Star Killer’
How: Offered as a single large-size menu item with three toppings — beef, shrimp and pulled pork — plus chili meat sauce. Orders are available through Pizza Hut’s own online channels, call center and offline stores, and among delivery apps, only on Coupang Eats. Launch events include a quiz promotion running through the 31st, with a 1.25L Coca-Cola coupon, and a prize drawing through August 31 featuring a MacBook Air, iPad, AirPods 4th generation and Pizza Hut free tasting vouchers.
Why: To combine the chef’s experience and ideas with Pizza Hut’s menu expertise so customers can easily enjoy a special gourmet experience in everyday life
Q1. What toppings are included on the Three-Star Signature pizza?
Three-Star Signature is a single large-size menu item topped with beef, shrimp and pulled pork, along with chili meat sauce. Sour cream, avocado and tomato create balance, and cilantro can be added to bring out the taco flavor.
Q2. Which brand launched a chef collaboration menu by joining Coupang Eats’ Eats Chef Collection?
Korea Pizza Hut joined Coupang Eats’ ‘Eats Chef Collection’ as part of the first lineup and launched the limited-edition new menu item ‘Three-Star Signature’ in collaboration with chef Ahn Jin-ho of ‘Three-Star Killer.’ The project is designed to introduce new menu items through collaborations between popular chefs and dining brands.
Q3. Which chef collaboration limited-edition pizza can be ordered only on Coupang Eats?
Pizza Hut’s ‘Three-Star Signature’ can be ordered only on Coupang Eats among delivery apps, though it is also available through Pizza Hut’s own online channels, call center and offline stores. Inspired by Ahn Jin-ho’s staff meal experience, the menu is defined by beef, shrimp and pulled pork toppings.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
