Samsung Securities won the grand prize in the TV video category at the "Korea Advertising Awards" on the 2nd. It is the first award in 20 years among financial companies.
The Korea Advertising Awards is an advertising festival hosted by the Korea Advertising Federation, where about 2,000 outstanding works are submitted every year.
Samsung Securities won the grand prize in the TV segment with an advertisement produced under the theme of "ISA Account," which allows users to manage various products such as stocks and funds in one account and enjoy tax benefits.
The advertising campaign, which received the grand prize, was an advertising campaign opened by Samsung Securities in November last year, and gained a lot of sympathy by using actual Samsung Securities customers as models with the message, "I'm not jealous because there is an ISA at Samsung Securities."
Through the campaign, Samsung Securities introduced services such as ▲ Savings Calculator, ▲ High-Stage PICK, and ▲ISA Counseling Center.
An official from Samsung Securities said, "The award for the TV category at the Korea Advertising Awards is the result of our efforts to deliver the products needed by investors to customers in an innovative way," adding, "We will continue to introduce differentiated investment solutions and marketing in the future."
