Aekyung Industrial to Hold 'K-pop Random Play Dance' Event in Brazil... Set for Oct. 14 in São Paulo
AEKYUNG
Aekyung Industrial's Kerasys will hold a K-pop random play dance event in São Paulo in cooperation with the Korean Cultural Center in Brazil, promoting the brand's value and Korean culture.
Overview of the K-pop cultural event in São Paulo, Brazil: Aekyung Industrial's hair care brand Kerasys will co-host the 'K-pop Random Play Dance in Sao Paulo' (KERASYS X K-POP RANDOM PLAY DANCE in SÃO PAULO) event with the Korean Cultural Center in Brazil. The event is designed to promote Korean culture globally and will take place at 1:45 p.m. local time on the 14th at Feira do Bom Retiro street fair, a Korean market in São Paulo, Brazil.
How the K-pop dance contest and prizes will work: The event will be run as a contest featuring random play dance routines set to K-pop music. Any Brazilian Hallyu fan who enjoys K-pop and K-beauty can take part. The top three performers will receive prizes, including digital devices. Through the voluntary participation of local fans, the event aims to help spread Korean culture.
A space will be set up at the venue where visitors can experience Kerasys' flagship hair care products firsthand. Guests will be able to see the Kerasys Propolis Hair Bonding line and the Kerasys Oriental Premium Line on site. Aekyung Industrial said it aims to showcase the quality of its products and strengthen Kerasys' brand competitiveness in the South American market.
Ahn Jeong-tae, executive director of Aekyung Industrial's Household Goods Division, said the event will offer an opportunity to connect directly with local Brazilian fans who love Korean culture. Aekyung Industrial plans to continue a range of global cultural exchanges, including events in São Paulo, to share Kerasys' brand value with the world market.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
