Daiso Sets All-Time High With 5.16 Million App Users in February
Daiso
Monthly active users for Daiso Mall rose 42% year on year. According to app and payment data analysis firm WiseApp Retail, the Daiso Mall app recorded 5.16 million monthly active users in February 2026. That was up from 3.62 million a year earlier and marked the highest level ever for Daiso Mall.
During the same period, Olive Young, a major vertical commerce platform, rose 25% to 9.34 million users. Musinsa increased 8% to 7.65 million, while Kurly grew 34% to 4.5 million.
Estimated payment amount and per-capita spending indicators also rose. In February this year, the estimated payment amount on the Daiso Mall app reached 469.7 billion won, up 16% from 403.2 billion won a year earlier.
Average payment per person came to 20,478 won, up 5% from 19,450 won a year earlier. The average number of payments per person was 2, an increase of 0.1 from 1.9 in the same month last year.
By strengthening its cosmetics category, Daiso Mall is attracting consumers in their teens and 20s and 30s, while maintaining its lineup of ultra-low-price products priced at 5,000 won or less.
The company first launches Daiso-exclusive cosmetics from beauty brands such as JUNGSAEMMOOL Beauty and VT COSMETICS online, then expands them to offline stores.
Trust built through quality checks at more than 1,500 stores nationwide is helping drive online growth. Daiso currently operates about 1,500 stores across the country.
Daiso said it plans to strengthen content on Daiso Mall to increase the amount of time consumers spend on the platform.
Q1. What was the all-time high recorded by the Daiso Mall app in February 2026?
The Daiso Mall app recorded an all-time high of 5.16 million monthly active users in February this year. That was up 42% from 3.62 million in the same period last year.
Q2. Which brand achieved e-commerce growth with products priced at 5,000 won or less?
Daiso posted 5.16 million monthly active users for the Daiso Mall app in February 2026, a 42% increase from a year earlier, by promoting ultra-low-price products priced at 5,000 won or less. By strengthening its cosmetics category, it is expanding its customer base from teenagers to consumers in their 20s and 30s.
Q3. What is the growth trend of the ultra-low-price e-commerce app?
The Daiso Mall app reached 5.16 million monthly active users in February 2026, up 42% from a year earlier, showing the rapid growth of ultra-low-price e-commerce. Estimated payment amount also rose 16% to 469.7 billion won.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
