"Thought ADT Caps only caught thieves? Why is it now trying to protect the dreams of young entrepreneurs?"

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Positive response spreads to new brand campaign. ADT Caps, SK Shieldus' physical security brand, said that its youth small-business support campaign, "Young Visionary," launched in January this year, has been drawing positive reactions since its release. The campaign defines young entrepreneurs who carve out their own path with a clear vision as "Young Visionaries" and expands the value of security to mean "protecting dreams."

Three mentors, Yozoh, Jo Harin, and Na Eung-sik, take part. In Season 1, three mentors from different fields joined the campaign. In the first episode, singer and independent bookstore owner Yozoh, who runs Musa Bookstore, appeared and shared a message about the meaning of security in bookstore operations and the process of connecting books with people. Jo Harin, CEO of Siempre Como Domingo, and Na Eung-sik, director of Grace Cat Hospital, later appeared as well.

Video introducing security service cases by store type. Each mentor introduced examples of security services tailored to the characteristics of the store they operate. The videos naturally highlighted how ADT Caps considers not only store safety, but also operational flow and space management efficiency. The three videos portray the shared challenges and growth journey faced by small business owners, showing that ADT Caps is more than a security service provider and is a "partner that protects dreams."

Delivering a brand message aimed at people in their 20s and 30s. The campaign was designed to reduce the distance often felt in traditional security advertising and to present the brand in a more approachable way to younger consumers through the honest stories of real small-business owners. By featuring sincere stories from mentors popular with people in their 20s and 30s, the campaign strengthened trust in the brand message. The campaign videos can be viewed on ADT Caps' official YouTube channel, Caps TV, and on Instagram.

Plans to expand into Season 2 and keep the spotlight on the campaign. Building on the positive response, ADT Caps plans to expand "Young Visionary" into a second season and continue highlighting the stories of young entrepreneurs across various fields. Through this, the company aims to strengthen its connection with founders and small-business customers in their 20s and 30s, while further expanding the social value of security and the role of its brand. An ADT Caps official said, "We will continue to strengthen our role as a reliable partner that stands by young small-business owners throughout their journey."

Q1. What are the features of the Young Visionary campaign released by ADT Caps?

It is a brand campaign that defines young entrepreneurs as "Young Visionaries" and expands the value of security to mean "protecting dreams." Three mentors, Yozoh, Jo Harin, and Na Eung-sik, took part and introduced security service examples suited to the characteristics of their respective stores.

Q2. What are some examples of security service marketing for small businesses?

Through the "Young Visionary" campaign, which featured operators of an independent bookstore, a cafe, and a pet hospital, ADT Caps carried out marketing aimed at people in their 20s and 30s. It naturally introduced security solutions that consider store safety, operational flow, and space management efficiency.

Q3. How is physical security service applied to small businesses?

It is applied in a way that considers not only store safety, but also operational flow and space management efficiency. ADT Caps provides differentiated security services tailored to the characteristics of each industry, including independent bookstores, cafes, and pet hospitals.