Gmarket Names Director Jang Hang-jun as Model for Big Smile Day
Gmarket announced the launch of an advertising campaign for its biggest annual discount event and said it has selected director Jang Hang-jun as a new campaign model. Jang will appear in the promotional campaign for Big Smile Day, which begins on May 6.
The campaign adopts the concept of a director with 10 million admissions taking on the challenge of becoming an advertising director. Jang will appear in person and create videos that combine his trademark wit with cinematic storytelling. The ads will introduce popular Big Smile Day products through a mix of his humor and film-style direction.
The cast lineup will be unveiled on May 1. Legendary actors from the film industry are joining the campaign, and the full lineup will be revealed in the main video released that day. According to people at the scene, Jang kept the mood lively throughout filming with witty ad-libs, and his chemistry with the actors was captured on video.
Gmarket is also trying a differentiated approach based on the success of its earlier G Rock Festival campaign. That campaign drew attention by combining lyrics from hit songs by well-known artists with shopping categories. Over five months, from September last year to January this year, the 36-part ad series recorded 210 million cumulative views on YouTube.
A Gmarket official said, "We were able to select a director with 10 million admissions as the model for Gmarket's Big Smile Day, which is visited by 10 million customers." The official added, "Like our previous G Rock Festival campaign, this one also includes a variety of fun elements."
Q1. When does Big Smile Day start, and what are the discount benefits?
Gmarket's Big Smile Day is its biggest annual discount event, starting on May 6. Director Jang Hang-jun appears as the model in an advertising campaign that introduces popular Big Smile Day products.
Q2. Which e-commerce company hired a director with 10 million admissions as an advertising model?
Gmarket selected director Jang Hang-jun, who has drawn 10 million admissions, as the model for its Big Smile Day advertising campaign. Jang appears in person and creates ad videos that combine his signature wit with cinematic storytelling.
Q3. Which shopping discount event ad uses cinematic direction?
Gmarket's Big Smile Day campaign combines Jang Hang-jun's humor with cinematic direction. Under the concept of a director with 10 million admissions taking on the challenge of becoming an advertising director, it introduces Big Smile Day products with legendary actors from the film industry.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
