사진 확대

LIVEX will open a complex pop-up project with brands TAMZ and WENEED HAIR in Seongsu-dong, Seoul, on the 23rd. It seems to be speeding up the expansion of the K-beauty-based lifestyle business with hands-on contents that combine fragrance, hair, fashion, and art.

According to LiveX, this project will be held on the 23rd at the Ssenne Cafe located in Yeonmumjang 5-gil, Seongdong-gu, Seoul. The event runs from 10 a.m. to 8 p.m. and takes place in the form of a large pop-up of about 150 pyeong.

The pop-up is a project that combines new salon culture and lifestyle content proposed by Winnet with the official launch of Tom's new product "Pearl Perfume Bomb."

In particular, it is attracting attention in that it is a complex K-beauty content that combines fragrance, hair, fashion, art, and performance beyond simple product exhibitions.

On the first floor, Tamz's entire product line-up exhibition and experience space will be operated. Focusing on the new product Pearl Perfume Bomb, it is designed to experience brand mood and object content.

On the second floor, Winit will present participatory salon contents and brand experience programs. It is explained that it proposes a new type of salon culture that combines hair, lifestyle, and brand experience, away from the existing beauty salon-centered space. Winnet is also rapidly growing in the Japanese market, such as opening its 10th store in Japan and preparing for a local pop-up project.

At 5 p.m. on the day of the event, a runway show will also be held that combines traditional Korean DJ performances, modern dance, and fashion shows.

Tom's main model, Hong Jin-kyung, will attend the site and is expected to continue visits by domestic and foreign fashion and beauty industry officials.

Song Jeong-woong, CEO of LiveX, said, "This pop-up is a project designed to allow consumers to experience the brand worldview of Toms and Winnit firsthand. Starting with Perfume Bomb, Toms will expand into a global lifestyle brand, and Winnit will also speed up global business expansion, including the Japanese market."