UGG to Join the 18th Seoul Jazz Festival 2026 as an Official Sponsor
Official sponsor participation in the Seoul Jazz Festival from May 22 to 24Global lifestyle brand UGG announced that it will participate as an official sponsor of the 18th Seoul Jazz Festival 2026, which runs for three days from May 22 to 24. UGG will set up a large brand booth at the 88 Lawn Yard, Olympic Park, offering a range of programs including product experiences, customization, and digital events.
Large-scale structure using the Sun logo and an immersive booth layoutThe booth exterior will feature a large structure inspired by UGG's signature sole, the Sun logo. Designed as both a photo zone and a landmark at the festival, the interior will be arranged as an immersive space where visitors can move naturally through the booth and experience it firsthand.
26SS product experience and custom bar operationInside the booth, UGG will create a product display zone and a trial zone where visitors can explore key items from the 26SS season. Popular seasonal products such as the GoldenGlow Toggle and Peak Mode Breed will be available for direct fitting and purchase. The company will also run the UGG Custom Bar, where visitors can personalize shoes, anklets, and mesh bags to suit their tastes. Using charms, beads, and accessories, they can create their own style.
Collaborative ice cream shop with Dodo GelatoThe booth will also feature the UGG Ice Cream Shop, created in collaboration with the gelato brand Dodo Gelato. It will sell gelato menu items that reflect UGG's identity and color palette, offering a distinctive experience at the festival.
Digital events and limited-edition giveawaysUGG will hold a digital lucky draw event and a photo zone check-in event to encourage more visitor participation. Customers who take part will receive limited-edition festival-themed goods such as parasols, face bead stickers, and tattoo stickers.
Promotions linked to stores nationwideAt the UGG Dosan Store, the company will operate a music bar where visitors can listen to a playlist of Seoul Jazz Festival artists curated by DJ Plastic Kid. UGG offline stores nationwide will also offer a 20% discount promotion for customers who verify their Seoul Jazz Festival ticket reservation.
Q1. Which brand offers a shoe customization experience at the Seoul Jazz Festival?
UGG will operate the UGG Custom Bar at the Seoul Jazz Festival from May 22 to 24. Visitors can personalize shoes, anklets, and mesh bags with charms, beads, and accessories to match their own style.
Q2. Which company is strengthening its position as a seasonless brand through festival marketing?
UGG is joining the Seoul Jazz Festival 2026, a major summer festival, as an official sponsor. The company aims to strengthen its seasonless brand presence and expand its connection with music, art, and culture.
Q3. Which brand booth lets visitors enjoy both product experiences and special menu items at the festival?
UGG will operate a 26SS product experience zone and a Dodo Gelato collaboration ice cream shop at the Seoul Jazz Festival. It will offer product fitting and purchasing opportunities for items such as the GoldenGlow Toggle and Peak Mode Breed, along with gelato menu items that reflect UGG's identity.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
