Cumulative performance over four years and customer feedback collectionGS Shop said its in-house beauty brand VU, launched in 2021, has recorded cumulative orders worth 7 billion won and 160,000 cumulative customers. For the relaunch after about four years, GS Shop operated the View Customer Supporters program for five months. It surveyed around 500 customers on skin concerns and product preferences, and also tested new products.
Developing reasonably priced products based on customer feedbackGS Shop reflected customer feedback in the development of new products. Amid persistently high prices, it focused on growing demand for practical cosmetics that keep ingredients and functions intact while easing the price burden, and built the lineup around reasonably priced basic skincare products.
Three new VU products tailored to specific functionsThe new VU products are the Byu Pearl Glow Tone-Up Sunscreen, the View Yuja Melatoning Serum, and the Vue Hyalspa Moisture Cream. The Byu Pearl Glow Tone-Up Sunscreen is designed to provide both UV protection and tone correction. It delivers a triple tone-up effect that helps correct dullness, redness, and yellowness at the same time, and contains pearl extract from the pristine waters of New Zealand.
Ingredient-specific benefits and promotional discounts
The View Yuja Melatoning Serum contains Goheung yuzu, which is rich in vitamin C, as well as 100% pure vitamin C from DSM. The Vue Hyalspa Moisture Cream contains mineral-rich hot spring water from New Zealand and hyaluronic acid in high-, medium-, and low-molecular-weight forms. The new VU products will be available on the GS SHOP Mobile App for one day only on May 28. All items will be offered at up to 72% off, with each product priced below 10,000 won. Customers will also receive 10% GS All Point rewards with purchase.
Q1. What is an example of a beauty brand relaunch that reflected customer feedback?
GS Shop relaunched its in-house beauty brand VU through a five-month program involving 500 customer supporters. It surveyed skin concerns and product preferences, tested new products, and built the lineup around reasonably priced basic skincare products.
Q2. Which company is strengthening product competitiveness through its own beauty brand?
GS Shop is strengthening its differentiated product competitiveness through its in-house beauty brand VU. Since its launch in 2021, the brand has recorded cumulative orders worth 7 billion won and 160,000 cumulative customers.
Q3. Which beauty products keep their ingredients and functions while lowering the price burden?
GS Shop's three new VU products are practical cosmetics at reasonable prices. Priced below 10,000 won each, they offer UV protection, vitamin C serum, and hyaluronic acid cream functions.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
