Yuhan-Kimberly launches limited-edition Kleenex “Ssak-Sak Edition” after comments begged, “Please release merch”
Yuhan Kimberly
Requests to turn the sak character content into a product
Viewers responded enthusiastically to the sak character content, “Sak Cat Song,” released as part of Yuhan-Kimberly’s public-interest forest campaign, Keep Korea Green. After watching the video, viewers repeatedly left comments asking to see the sak character turned into a Kleenex product. The earlier collaboration with Stella Jang on “Sak Cat Song” also began with comments saying her tone sounded similar to the character’s voice.
Viewer requests lead to a limited-edition product launch
Yuhan-Kimberly announced on July 13 that it will release the “Kleenex Mini Tissue Ssak-Sak Edition,” featuring the endangered sak character, in response to those requests. Kleenex has long been associated with the campaign, having contributed 1% of sales to the Forest Resources Creation Fund in the early days of Keep Korea Green. The limited edition is seen as a case in which public response to campaign content expanded beyond collaboration and into product development. The Kleenex Ssak-Sak Edition will be sold in limited quantities starting July 13 on Naver Brand Store and the company’s own shopping platform, MomQ.
Cumulative results of the campaign content series
Since April 2026, Yuhan-Kimberly has been rolling out a content series under the Keep Korea Green campaign to highlight the value of forests and biodiversity. The series, which presents forest protection and climate crisis response from the perspective of forest animals, has been praised as a model case of AI use and has drawn strong support, especially from people in their 20s. Total views for the series have surpassed 15 million, while subscribers to the official YouTube channel have risen by about 60% to more than 20,000.
Individual performance of “Sak Cat Song” and music release
The sak episode, released in May 2026 and nicknamed “Sak Cat Song,” drew attention for presenting Yuhan-Kimberly’s 42-year effort to plant trees and nurture forests as a way of helping create a habitat for the endangered sak, framed through a “cat owner” concept. The video has recorded more than 5 million views and over 45,000 likes. The collaboration track with Stella Jang was officially released on eight major domestic music platforms, including Melon, Genie, and Bugs.
Product features and package design
The Kleenex Mini Tissue Ssak-Sak Edition reflects the wordplay in its name by combining the expression “ssak-sak,” which refers to the sound of wiping with a tissue, with the sak character. The package features a variety of expressions and poses from the Sak Cat character, along with signature lines from the video such as “Sasa-sak,” “Do you happen to raise a cat?,” and “Ssak-sak, ssak-sak.” A paw-shaped QR code on the side lets users scan and watch the “Sak Cat Song” video.
Kleenex shares its message on the Ssak-Sak Edition launch
A Kleenex official said, “This Ssak-Sak Edition is a special case in which affection for and requests about public-interest campaign content have led to an actual product,” adding, “We hope the product will allow more people to enjoy, in a closer and more engaging way, the value of our forests and biodiversity conveyed through the Keep Korea Green campaign.”
■ Improvement task
Viewers of the Keep Korea Green content repeatedly flooded the comments with requests to turn the sak character into a product
■ Improvement strategy
Launch the Kleenex Mini Tissue Ssak-Sak Edition as a limited product featuring the endangered sak character
■ Improvement results
The Keep Korea Green content series surpassed 15 million cumulative views, the official YouTube channel gained about 60% more subscribers to exceed 20,000, and the “Sak Cat Song” video recorded more than 5 million views and over 45,000 likes
Q1. How was the Kleenex Mini Tissue Ssak-Sak Edition launched?
The Kleenex Mini Tissue Ssak-Sak Edition began with viewer comments requesting a product version of the sak character content, “Sak Cat Song,” from the Keep Korea Green campaign. Yuhan-Kimberly turned that response into a product and will sell it in limited quantities from the 13th on Naver Brand Store and its own shopping platform, MomQ.
Q2. Which company turned viewer comment requests into a product launch?
Yuhan-Kimberly launched the Kleenex Mini Tissue Ssak-Sak Edition by reflecting viewers’ requests to turn the “Sak Cat Song” content into a product. It is regarded as a case in which public response to campaign content expanded beyond collaboration and into product development.
Q3. What is the limited-edition product for fans of the forest public-interest campaign content?
The Kleenex Mini Tissue Ssak-Sak Edition is a limited product featuring the sak character from the Keep Korea Green campaign. The package includes the Sak Cat character’s expressions, signature phrases, and a QR code shaped like a sak paw, which can be scanned to watch the “Sak Cat Song” video.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
