AGE20'S and LUNA Enter North American Offline Market Through Olive Young Stores in the U.S.
AEKYUNG
Aekyung Industrial Co., Ltd.'s two flagship makeup brands enter Olive Young Pasadena store at the same time.
Aekyung Industrial Co., Ltd.'s skin-first makeup brand AGE20'S and makeup specialist brand LUNA will enter Olive Young Pasadena store in California, United States, on May 29, 2026. AGE20'S will introduce 53 items, while LUNA will offer 23 items.
AGE20'S tailored product lineup for the U.S. market and supply of OTC Drug-certified products
AGE20'S will center its lineup on its signature product, the AGE20'S Signature Essence Pact Intense Cover, and offer 20 shades designed to match local skin tones in the U.S. It will also carry mini-size products made exclusively for the U.S. market. In addition, it will supply products such as the AGE20S UV Defense Hydro Calming Sunscreen, which has received U.S. OTC Drug certification.
LUNA operates 20 shades of its global bestseller, the LUNA Long Lasting Tip Concealer
LUNA will offer a total of 20 shades centered on its global bestseller, the LUNA Long Lasting Tip Concealer. The brand aims to provide cover makeup options suited to a wide range of skin tones.
Localization strategy reflecting the characteristics of the U.S. beauty market
An Aekyung Industrial Co., Ltd. official said, "The U.S. is a key global beauty market where a wide range of skin tones and makeup needs coexist, so we focused on product assortments and color diversity that reflect local consumer characteristics." The company plans to strengthen its brand presence in the global market based on the base makeup competitiveness of its two flagship brands.
Q1. Which K-beauty base makeup products consider local skin tones in the U.S.?
AGE20'S offers the Signature Essence Pact Intense Cover in 20 shades, while LUNA operates the Long Lasting Tip Concealer in 20 shades. Both brands provide a detailed color lineup that reflects local U.S. consumer skin tones.
Q2. Which K-beauty brands are entering Olive Young along with its U.S. expansion?
AGE20'S and LUNA will enter the North American offline market through their launch at Olive Young Pasadena store on May 29. AGE20'S will introduce 53 items, and LUNA will offer 23 items.
Q3. Which Korean sunscreen product has received U.S. OTC Drug certification?
AGE20'S UV Defense Hydro Calming Sunscreen has received U.S. OTC Drug certification. The product is included in the AGE20'S lineup sold at Olive Young stores in the U.S.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
