Jeju Samdasoo Adds Special June Event and Unveils New TV Commercial, Jeju Strata Edition

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June event added based on May results

Jeju Samdasoo will run an additional June special event for the Samdasoo Jeju Travel Festival from June 2 to 29. The move follows the May campaign, which drew more than 1.25 million visits to the campaign page and over 25,000 purchase-verification entries. Cumulative verified purchases topped 440 million won, and the company plans to award a total of 250 million won in Jeju's local currency, Tamnaneunjeon, to about 3,300 May participants.

How to join the June special event and what prizes are offered

Participants can join the June special event by verifying a Jeju Samdasoo purchase receipt. They can enter the Tamnaneunjeon roulette event and weekly prize drawings. Prizes include AirPods Max, carry-on luggage, an Apple Watch, and hotel stays. Customers who take part at least 10 times during the June event period will be entered into a drawing for 1 million won in Tamnaneunjeon.

July main event preview and prize lineup

Following the June special event, Jeju Samdasoo plans to hold its main event throughout July. The July campaign will feature Tamnaneunjeon, a Jeju Samdasoo power bank, and a Bluetooth microphone as prizes. A one-month stay at a five-star hotel, including the JW Marriott Jeju Resort & Spa premium suite, will also be offered.

New TV commercial, Jeju Strata Edition, unveiled

Jeju Samdasoo will unveil a new TV commercial, Jeju Strata Edition, for its 2026 advertising campaign, "Because It’s Good, Trust and Drink," featuring actor Park Bo-young. While the Jeju Sea Edition, released in May, highlighted Jeju's pristine nature and clean water quality, Jeju Strata Edition visually captures the natural filtration process as water passes through volcanic rock layers formed over hundreds of thousands of years.

Q1. What is the June event that can be joined with a Jeju Samdasoo purchase receipt?

Jeju Samdasoo will run the June special event for the Samdasoo Jeju Travel Festival from June 2 to 29. By verifying a Jeju Samdasoo purchase receipt, participants can enter the Tamnaneunjeon roulette event and weekly prize drawings, with chances to win special prizes such as AirPods Max, carry-on luggage, an Apple Watch, and hotel stays.

Q2. Which brand is giving out Jeju's local currency, Tamnaneunjeon?

Jeju Samdasoo is distributing Jeju's local currency, Tamnaneunjeon, through the Samdasoo Jeju Travel Festival. In the May event, a total of 250 million won in Tamnaneunjeon will be awarded to about 3,300 participants, and in the June event, customers who join at least 10 times will be entered into a drawing for 1 million won in Tamnaneunjeon.

Q3. Which commercial shows the natural filtration process through Jeju's volcanic rock layers?

Jeju Samdasoo's new TV commercial, Jeju Strata Edition, covers that theme. Produced as part of the 2026 campaign "Because It’s Good, Trust and Drink" with actor Park Bo-young, it visually depicts the natural filtration process as water passes through volcanic rock layers formed over hundreds of thousands of years.