On the 5th, Yuhan Kimberly announced that the ecological productivity of Mongolian forests has improved 2.1 times over 20 years with the restoration project of the Mongolian Yuhan Kimberly Forest, which has been going on for more than 20 years as part of desertification prevention activities.
Since 2003, Yuhan Kimberly has worked with the Mongolian government, the Forest of Peace, and local citizens to plant and grow more than 10 million trees in Mongolia's Tojinnars region. Through this, 3,250ha of vast forest, which covers the area of Songpa-gu, Seoul, has been restored.
According to an AI-based satellite data analysis conducted by Yuhan Kimberly in collaboration with climate tech startup Meta Earth Lab, Mongolia's annual carbon accumulation per square meter (kgC/m²/yr), an indicator of total primary productivity (GPP), improved by about 2.1 times from 0.33 in 2003 to 0.70 in 2024. Total primary productivity is the amount of carbon fixed by photosynthesis per unit area for one year, a key ecological indicator of how much carbon plants have absorbed and restored ecosystem function through photosynthesis.
An official from Yuhan Kimberly explained, "The fact that the total primary productivity has risen for a long time in an area where the environment is barren like Mongolia and desertification has progressed since the forest fire suggests that the restoration site has become a healthy ecosystem that continues photosynthesis and growth on its own, beyond simply 'more trees.'"
Based on the results of this study, Yuhan Kimberly and Meta Earth Lab are preparing to pursue follow-up projects such as AI realistic content and informativity platforms. Based on the analysis results, it plans to focus on spreading the value of forest restoration to public interest content and promoting the importance of forest conservation.
Yuhan Kimberly launched the Woorigangsan Blue Green Campaign in 1984 and has planted and grown more than 58 million trees at home and abroad by promoting various public service projects such as "forest of forest fire and restoration," "forest of biodiversity conservation," and "Mongolia Yuhan Kimberly Forest."
