Nongshim to Extend Its Global Success Story with Korea's First 'Shin Ramyun Bunsik' Opening in Seongsu-dong
Nongshim
From Machu Picchu in Peru, Harajuku in Japan, Ho Chi Minh City in Vietnam, and John F. Kennedy International Airport (JFK) in the United States, Nongshim has sparked a global sensation by introducing the unique spirit and spicy flavor of Korean ramyeon to local consumers at landmark locations around the world. Building on the momentum of its first four overseas stores, the company is now celebrating the 40th anniversary of Shin Ramyun with the grand return of Shin Ramyun Bunsik Seongsu Branch to its home country.
Q1. The name 'Shin Ramyun Bunsik' sounds very familiar and warm. Is this a store that became popular overseas and was then brought back to Korea?
That's right. It is already a global hot spot that has been tested and embraced by local customers at major landmarks around the world. This Seongsu branch is the first store in Korea, created to capture the heritage of Shin Ramyun, which changed the domestic ramyeon market. It reinterprets the warm feeling of chatting with friends at a neighborhood snack shop near school, while blending in modern, multi-layered experiential content.
Q2. Among so many districts, was there a special reason for choosing Seongsu-dong as the first domestic location?
Seongsu-dong is currently one of the fastest-moving cultural hubs in Korea. It is a must-visit spot not only for young people who are highly sensitive to trends, but also for foreign tourists looking to experience K-food. Nongshim appears to have chosen Seongsu-dong as the perfect stage to showcase the identity of Shin Ramyun and to make the message, 'The birthplace of K-ramyeon is right here,' as clear and direct as possible.
Q3. The first-floor sales zone is unusual because it sells freshly made ramyeon. What exactly does that mean?
For ramyeon lovers, it is a special offering that makes the difference immediately clear. Shin Ramyun, Ansungtangmyun, and Nongshim Neoguri are delivered fresh each week straight from Nongshim's factories, allowing customers to enjoy the springy texture of factory-direct noodles at its freshest. In addition, the store is packed with limited-edition items available only at the Seongsu branch, including DIY goods visitors can customize themselves, as well as Shin Ramyun-themed T-shirts and umbrellas.
Q4. Can consumers actually design new products at the second-floor 'My Own Ramyeon' corner?
Yes. Visitors can combine 17 options, including noodles, soup base, and toppings, to create a one-of-a-kind recipe. They can even print a finished ramyeon package featuring their own photo using a dedicated machine, making it possible to take home a truly unique limited-edition ramyeon.
Q5. The 'Ramyeon Made Together' corner also sounds interesting. What kinds of menu items are offered there?
Two distinct lineups are designed to appeal to different tastes. At SHIN Kitchen, Nongshim's researchers have turned viral social media recipes into official dishes, including Shin Ramyun Fried Rice and Shin Ramyun Abura Soba. At SHIN World, visitors can try overseas export-only products that are hard to find in Korea, such as Nongshim Shin Ramyun Tom Yum and Soon Veggie Ramyun, cooked on the spot with instant cookers.
Q6. What is the most important difference between the overseas stores and this Seongsu-dong location?
While the overseas stores served as showrooms that introduced Shin Ramyun to global markets, the Seongsu branch is designed as a pop-up store that collects feedback directly from fans around the world. Nongshim plans to use the site to communicate the brand value of Shin Ramyun to young visitors and foreign tourists, while also listening closely to their opinions to further strengthen its global competitiveness. Beyond a simple exhibition, the concept is built around using consumer feedback in actual product development.
Q7. I would like to know the operating period and hours for Shin Ramyun Bunsik Seongsu Branch.
The operating period is fairly generous so that many visitors can enjoy it at their leisure. It will run for about six months, from June 16 through the end of November. The store will operate from 11 a.m. to 8 p.m. at Stage X Seongsu 52 in Seongsu-dong, so anyone hoping to experience the essence of Korean spice and unique cultural content is encouraged to visit during the run.
[Guide to each floor at Shin Ramyun Bunsik Seongsu Branch]
| Key experiential and sales content |
| • Ramyeon with fresh, springy noodles delivered weekly straight from Nongshim's factories • Exclusive products such as DIY goods, limited-edition T-shirts, and umbrellas |
| • Custom combinations using 17 options, including noodles, soup base, and toppings • Create a one-of-a-kind finished ramyeon package featuring your own photo |
| • SHIN Kitchen: dishes based on unique recipes such as Shin Ramyun Fried Rice and Abura Soba • SHIN World: tastings of export-only products such as Nongshim Shin Ramyun Tom Yum and Soon Veggie Ramyun |
Organizer (Who): Nongshim
Date and time (When): June 16, 2026 to the end of November 2026 (11 a.m. to 8 p.m.)
Location (Where): Stage X Seongsu 52, Seongsu-dong, Seongdong-gu, Seoul
Event details (What): Operation of Korea's first Shin Ramyun Bunsik pop-up store to mark the 40th anniversary of Shin Ramyun
Main content (How): Factory-direct ramyeon and limited-edition goods sold on the first floor, customized ramyeon made from 17 combinations on the second floor, and global Shin Ramyun menu experiences offered throughout the space
Purpose (Why): To communicate brand value to domestic consumers and overseas tourists, and to reflect on-site feedback in new product development and marketing strategy
In one line: 'The days of eating ramyeon exactly as it is served are over!' Shin Ramyun Bunsik Seongsu Branch is a space where visitors can create their own life-changing ramyeon, combining the freshness of factory-direct noodles with a wide range of gourmet offerings, including export-only products.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
