Stir-fried Gochujang x Scorched Rice? An all-time great K-snack born to captivate the taste buds of 'Grandma-nims' and enthrall the MZ generation.
Nongshim
Nongshim Source: Nongshim On May 18th, Nongshim is introducing the new ‘Nurungji Pop Spicy Flavor,’ which adds a fiery umami taste to the nutty scorched rice. This new product, born from the harmony of the crispness of glutinous rice and stir-fried gochujang! We have summarized the key points you are most curious about. Q1.
2 million units in just one year. There were 30,000 online reviews alone! As word spread that it is “so addictive,” we have returned with “Season 2,” now equipped with the “spicy flavor” that Koreans love the most.
Q2. Why are “early adopters,” the killers of new products, so enthusiastic about this new product? For “early adopters” who seek to secure delicious experiences before others, the combination of “savory scorched rice” and “spicy stir-fried gochujang” is an irresistible temptation.
As the ultimate “Halmanial” trend that reinterprets familiar traditional snacks in a hip way, it is already becoming a target for food adopters thanks to its visuals and taste that beg for social media Proof shot (proof shots). Q3.
When you say “spicy flavor,” doesn’t it just mean it’s hot? You’re mistaken! It’s not just simply hot; we’ve coated it with a “stir-fried gochujang flavor seasoning” made by blending red chili powder and soy sauce in a golden ratio. Imagine the taste of the crispy, golden-brown scorched rice found on a hot plate after grilling meat—that’s exactly how it tastes.
As expected, familiar flavors are the most dangerous. Q4.
Nurungji ramen. I’m worried it might be hard enough to scrape the roof of my mouth.
Don’t worry! It possesses a surprising charm, made using glutinous rice as the main ingredient rather than regular rice. The first bite is a crisp ‘Crunch!’, but it crumbles softly inside.
I’ll show you the epitome of ‘crispy outside, soft inside’ that you can devour endlessly without worrying about the roof of your mouth. Q5.
I heard word is already going around among office workers. Is there a reason for that? That’s right! It is set to become a savior for office workers, especially those whose concentration drops and who get bored around ‘4 PM.
’ Its compact size fits perfectly in one hand, making it really convenient to keep on your desk and take one out to eat during work. Thanks to its addictive spiciness that isn’t too intense and the unique crispy texture of scorched rice, it is said to be the perfect snack to lightly share with colleagues and lift your spirits during a stressful afternoon.
Q6. I’m on a diet.
Can I finish this whole bag? I’d love to insist that "if you eat it deliciously, it’s 0 calories," but above all, its advantage is its mild flavor. It isn't an artificial spiciness; instead, the base is the unique savory taste of scorched rice, making it enjoyable for everyone, regardless of age or gender.
However, the only catch is that it is hard to stop once you open it, so please be careful! Q7. Are there any catchy songs or commercials? You’re sharp! Nongshim has produced a super addictive new commercial jingle for this new product.
Once you hear it, you might find yourself humming "Nurungji~ Pop Pop!" without even realizing it. We’ll delight your ears with the jingle and your mouth with Nurungji Pop.
One-line summary! For Koreans, finishing a meal with fried rice is the unwritten rule! We have compressed the umami flavor of the "scorched rice on the bottom of the iron plate" that the whole nation has coveted into this bag.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
