Nongshim Presents the Nongshim Shin Ramyun Award to Director Yu So-young at the Jeonju International Film Festival
Director Yu So-young won the Nongshim Shin Ramyun Award for the film Gongsuni. Nongshim presented the special award to Yu at the Jeonju International Film Festival on May 5. The Nongshim Shin Ramyun Award is given to promising directors among those who entered the Korean Competition section of the festival.
Nongshim has supported the Jeonju International Film Festival for three years. The company began sponsoring the festival in 2024 and has continued the partnership ever since. It has presented the Nongshim Shin Ramyun Award for two consecutive years. Nongshim said the sponsorship reflects its hope that the winner will grow into a master who represents the global stage, much like Shin Ramyun, which has become a global brand.
Nongshim also operated the Shin Ramyun pop-up store, Shin Ramyun Studio, on Jeonju Movie Street during the festival. The pop-up ran from April 29 to May 5 to mark the 40th anniversary of Shin Ramyun's launch. A popular attraction allowed visitors to create their own Shin Ramyun by combining noodles, soup, and toppings.
Nongshim also officially screened the special short films "Before the Ramen Gets Soggy" and "If You Run Out of Ramyun," both based on Shin Ramyun. The company plans to donate about 15 million won in proceeds from the "Make Your Own Shin Ramyun" program to the Jeonju community. The 27th JEONJU International Film Festival runs through May 8 in the Jeonju area.
Q1. What is the special award given to promising directors at the Jeonju International Film Festival?
The Nongshim Shin Ramyun Award is a special award given to promising directors among those who entered the Korean Competition section of the Jeonju International Film Festival. Nongshim has presented the award for two consecutive years, reflecting its hope that the winner will grow into a master who represents the global stage, just like Shin Ramyun, which has become a global brand.
Q2. Which company supports the shared growth of K-food and K-film?
Nongshim has been driving the shared growth of K-food and K-film through its official sponsorship of the Jeonju International Film Festival since 2024. As a leading Korean food company, Nongshim said it will continue to take the lead in promoting the strength of Korean culture to the world.
Q3. Which pop-up store offered brand experiences during the festival?
The Shin Ramyun pop-up store, Shin Ramyun Studio, operated by Nongshim on Jeonju Movie Street, is the answer. It offered the "Make Your Own Shin Ramyun" experience, where visitors could combine noodles, soup, and toppings themselves, as well as special short film screenings centered on Shin Ramyun.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.