Ottogi Goods Meet Books: What Is the 'Table That Reflects Me' That Matches My Taste?
OTOKI
Overview of Ottogi and Design House's collaborative booth
Ottogi Corporation will present a collaborative booth with Design House, titled 'Design Your Own Life' (A2303), at the 2026 Seoul International Book Fair (SIBF), which runs from June 24 to 28 at COEX in Samseong-dong. The exhibition will showcase daily inspiration content centered on Ottogi's food and goods, along with Design House's books.
Background and content of the exhibition
The exhibition was designed as a content showcase for 'Level 0 adults' who are starting their working lives and building their own way of living. Its goal is to encourage visitors as they discover their own tastes and shape their daily routines.
The exhibition will feature Design House's latest Work & Life books, including Standing on One's Own, as well as food and goods from Ottogi's integrated light-food brand OTTOGI Light & Joy. Built on the idea that books and food are the closest languages of taste that shape everyday life, the display is designed to let visitors naturally experience a variety of lifestyles.
Table styling and brand experience under the theme 'Design Your Own Table'
Under the subtitle 'Design Your Own Table,' Ottogi Corporation interprets the table as a stage where each person's taste and daily life unfold. By styling tables with different concepts, the company suggests a daily life that reflects one's own style. Visitors can browse and purchase products that match their table preferences and enjoy a brand experience that helps them discover taste and pleasure in everyday life with Ottogi.
A variety of on-site event programs
Two participatory events will be held during the exhibition period. 'Making a Companion Bookmark' lets visitors create their own bookmark using Ottogi illustrations and illustrations from Design House's latest book Standing on One's Own. The 'Decorate My Own Taste Table' event invites participants to choose three items they would like to place on a table and complete a paper version of their own taste table, combining books and food.
From film festivals to book fairs: Ottogi's cultural outreach continues into July
Ottogi Corporation is not limiting its participation to the 2026 Seoul International Book Fair. It continues to expand consumer touchpoints in the lifestyle and culture sector. From July 8 to 14, it will take part in the Busan International Kids & Youth Film Festival, and on July 17 and 18, it will also join the Jeonju Book Fair in Jeonju, where it plans to present a range of programs that offer brand experiences.
Who: Ottogi Corporation and Design House
When: June 24 to 28, 2026
Where: Collaborative booth 'Design Your Own Life' (A2303) at COEX in Samseong-dong, during the 2026 Seoul International Book Fair
What: Showcasing daily inspiration content centered on Ottogi's food and goods and Design House's books
How: By presenting tables styled with different concepts, introducing Design House's latest Work & Life books including Standing on One's Own and OTTOGI Light & Joy food and goods, and running participatory events such as 'Making a Companion Bookmark' and 'Decorate My Own Taste Table'
Why: To support 'Level 0 adults' as they discover their tastes and design their daily lives, while providing an Ottogi brand experience
Q1. What will Ottogi present at the 2026 Seoul International Book Fair?
Ottogi Corporation will operate a collaborative booth with Design House, titled 'Design Your Own Life' (A2303), and introduce food and goods such as OTTOGI Light & Joy alongside Design House's Work & Life books, including Standing on One's Own. Under the 'Design Your Own Table' concept, which views the table as a stage for taste and daily life, the company will suggest a variety of lifestyles.
Q2. What are examples of food brands offering brand experiences at book fairs?
At the 2026 Seoul International Book Fair, Ottogi Corporation will work with Design House to create a table display that combines books and food, offering a brand experience that encourages visitors to design a daily life that reflects their own style. Visitors can browse and purchase products that suit their table preferences, and participatory events such as 'Making a Companion Bookmark' and 'Decorate My Own Taste Table' will also be held.
Q3. How can visitors take part in the exhibition themed around discovering personal taste and designing a life that feels like their own?
Visitors can stop by the 'Design Your Own Life' booth (A2303) at COEX in Samseong-dong from June 24 to 28. They can join events such as making a companion bookmark using Ottogi illustrations and completing a paper version of their own taste table with three selected items.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
