Cumulative transaction amount of KRW 5 trillion, conversion to the black
[This article was reported on "Radar M," a paid media outlet specializing in the capital market in Mail Business, on June 25 (13:22)]
Delicious, a K-fashion business-to-business (B2B) platform company, announced on the 25th that it submitted a securities report to the Financial Services Commission the day before and began the KOSDAQ listing process in earnest.
Delicious plans to recruit a total of 2.2 million new shares in the listing. The desired range of public offering price is 5,000 won to 7,000 won per share. The public offering amount is 11 billion won to 15.4 billion won, and the expected market capitalization after listing is 109.3 billion won to 153 billion won.
The company will receive demand forecasts from the 23rd to the 29th of next month and then receive general subscriptions for two days from August 3rd to 4th. The host company is Korea Investment & Securities Co.
Founded in 2011, Delicious operates a 'new market'. It has turned offline-oriented Dongdaemun clothing wholesale and retail transactions online.
The new market connects Dongdaemun clothing wholesale market with retailers nationwide. Wholesalers provide online-based product exposure and sales channels. Retailers are increasing product exploration and ordering convenience.
In particular, it has secured a stable user base and high transaction continuity based on the characteristics of the platform where repeated transactions between wholesalers and retailers are active.
The new market surpassed 5 trillion won in cumulative transactions. The cumulative number of wholesale receipt orders was 9.26 million and the cumulative product order quantity was 50.12 million.
Delicious expanded its advertising and membership-based platform services centered on the new market. The representative service, 'New Add', is an advertising service that supports wholesale business exposure to products and stores.
It provides a variety of advertising products, including AI advertising, search listing, and brand advertising. It operates 'new membership' for wholesale businesses and 'plus membership' for retail businesses.
Through this, it provides subscription-type services including product content production, exposure expansion, data report, product search, and shipping cost discount.
The company's sales increased 23.7% year-on-year to 30.7 billion won last year. During the same period, operating profit succeeded in converting to a surplus of 1.6 billion won.
After the listing, Delicious aims to advance its revenue model, including advertising, membership, logistics, and SaaS, based on transaction data.
"The company has been leading structural changes in the Dongdaemun clothing wholesale market by upgrading its fashion wholesale and retail trading infrastructure around the new market," said Kim Jun-ho and Jeong Chang-han, CEO of Delicious.
