Consumer goods company Wise Planet Company announced on the 26th that it has received preliminary review approval from the Korea Exchange for listing on the KOSDAQ. The listing organizer is Daishin Securities, which aims to be listed in the second half of this year.
Wise Planet Company has maintained a surplus for 13 consecutive years since its establishment in 2013. The core competitiveness of the self-developed integrated data operation platform "WAPL" is the core competitiveness.
It connects the entire process from brand planning to marketing, sales, customer management, and inventory management into a single data flow. Based on this, whenever a new brand was released, it repeatedly achieved the top spot in the category.
Representative brands include △ filter shower 'Dr.PL' △ topper and mattress 'Nujam' △ eye cream 'Irenol'. Dr. PL has surpassed 29 million cumulative sales.
Waffle-based CRM advancements have driven repurchase rates to over 55% now. Nujam recorded more than 80 billion won in cumulative sales.
The company recorded 64.9 billion won in sales and 6.3 billion won in operating profit on a consolidated basis last year. From 2014 to 2025, the average annual growth rate (CAGR) reached 53.1%.
The company plans to focus the funds secured by this listing on upgrading waffles, expanding overseas e-commerce channels, and building next-generation product lines, including functional beauty.
Joo Kyung-min, CEO of Wise Planet Company, said, "With the KOSDAQ listing as a stepping stone, we will surpass the top domestic category and leap to a consumer brand platform that works in the global wellness market."
