"All the Future Star Hair Designers Gathered!" L'Oréal Professionnel Concludes First Class of 'Pro Gen Star'
loreal Korea
Overview of the closing ceremony and volunteer service
L'Oréal Professionnel held the closing ceremony for the first class of its win-win industry-academia cooperation program, 'L'Oréal Pro Gen Star,' and carried out a volunteer service activity with participating college students to provide hair services for seniors. At the ceremony, the company held a review session to look back on the first class's achievements and presented awards to outstanding participants. The event concluded with an introduction to L'Oréal Professionnel's training program and guidance on future directions.
Operation of the first class of L'Oréal Pro Gen Star
A total of 18 college students took part in the program, which began in January 2026. Over about six months, they received specialized training from L'Oréal Professionnel instructors on trend colors and the use of care and styling products. They also took part in a range of brand experience activities and content creation projects. 'L'Oréal Pro Gen Star' is a win-win industry-academia cooperation project designed to help college students majoring in beauty and hair-related fields gain hands-on experience with L'Oréal Professionnel's products and training programs, while building practical skills through UGC (User Generated Content) production and field activities.
Talent donation volunteer work at Gangnam-gu Senior Welfare Center
Before the closing ceremony, participating students carried out a volunteer service activity for 10 local seniors invited through the Gangnam-gu Senior Welfare Center. Using L'Oréal Professionnel products, the students provided hair coloring services.
Plan to nurture the next generation of hair talent
Park So-mi, head of the L'Oréal Professionnel brand, said, "L'Oréal Pro Gen Star is more than a simple brand experience program. It was designed so that students who will lead the future hair industry can develop professional skills, creativity, and a sense of social responsibility together." She added, "Going forward, we plan to continue expanding a range of educational and industry-academia cooperation programs so that the next generation of hair professionals can build field experience and expertise." L'Oréal Professionnel continues to expand its educational programs and industry-academia cooperation activities for professional hair artists and the development of future talent, contributing to the growth of Korea's hair industry and talent cultivation.
Who: L'Oréal Professionnel (L'Oréal Korea)
When: Started in January 2026 and concluded with a closing ceremony after about six months
Where: Closing ceremony and Gangnam-gu Senior Welfare Center
What: Completion of the first class of the win-win industry-academia cooperation program 'L'Oréal Pro Gen Star' and holding of the closing ceremony
How: Specialized training on trend colors and care and styling products for 18 college students, UGC production, brand experience activities, hair coloring volunteer service for 10 seniors invited through the Gangnam-gu Senior Welfare Center, and an awards ceremony and review session for outstanding participants
Why: To strengthen practical skills among college students majoring in beauty and hair-related fields and support the development of the next generation of hair talent; to foster professional skills, creativity, and a sense of social responsibility
Q1. What practical training is provided in the industry-academia cooperation program for college students majoring in beauty and hair-related fields?
'L'Oréal Pro Gen Star' runs for about six months and includes specialized training from L'Oréal Professionnel instructors on trend colors and the use of care and styling products, along with brand experience, UGC (User Generated Content) production, and practical activities. A total of 18 college students participated in the first class, which began in January 2026.
Q2. Which brand operates the industry-academia cooperation program to nurture the next generation of talent in the hair industry?
L'Oréal Professionnel operates the win-win industry-academia cooperation program 'L'Oréal Pro Gen Star' to support the development of the next generation of hair talent. The company plans to continue expanding educational and industry-academia cooperation programs aimed at fostering professional skills, creativity, and a sense of social responsibility.
Q3. What college student program combines professional hair training with community volunteer work?
'L'Oréal Pro Gen Star' fits that description. It includes practical training and content creation activities, as well as a hair coloring volunteer service for 10 seniors invited through the Gangnam-gu Senior Welfare Center.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
