11st Introduces Onnuri Gift Certificate Payments, from Mobile Top-Ups to Online Orders from Traditional Markets
11STREET
Launch of Onnuri Gift Certificate payment service and merchant status
11st (www.11st.co.kr) has launched an Onnuri Gift Certificate payment service. The platform currently hosts more than 1,400 Onnuri Gift Certificate merchants based on traditional markets and neighborhood businesses nationwide, selling more than 180,000 products. Customers can buy quality products from traditional markets and neighborhood businesses across the country on 11st using Onnuri Gift Certificates.
How to top up Onnuri Gift Certificates and the benefits
Onnuri Gift Certificates are vouchers issued by the government to support local economies and are used exclusively at traditional markets and shopping districts. Users can receive a 7% discount when topping up, along with income tax deduction benefits at year-end tax settlement. Customers can top up Onnuri Gift Certificates through the Digital Onnuri app and use them on 11st.
Dedicated Onnuri Market section and featured products
11st has also introduced a dedicated section, Onnuri Market, which brings together products eligible for Onnuri Gift Certificate payments. In Onnuri Market, customers can shop across a range of categories, including digital and home appliances, living goods, fresh and processed foods, and fashion. It also features a corner highlighting recommended products selected by 11st merchandisers (MDs). Featured items include Tongyeong seasonal natural sea cucumbers from Isunsinsusan, summer aralia shoots from Muju County’s firefly region, dried fish crisps from Dongil Food, and premium beef from Majang-dong.available.
Payment verification features and launch event
11st provides a search filter that lets users view only products eligible for Onnuri Gift Certificate payments. Eligible items are also marked with a dedicated flag so customers can easily confirm whether payment is available. To celebrate the launch, the company is also running an event through July 31, 2026, offering 2% of the payment amount as 11pay points when customers pay with Onnuri Gift Certificates.
Background to 11st's adoption of Onnuri Gift Certificates and expected impact
11st expects the new payment option to improve customer convenience while also helping boost consumption of products made by small businesses in traditional markets and neighborhood commercial districts. Ko Gwang-il, Sales Director at 11st, said, “By introducing Onnuri Gift Certificate payments, we have made local small-business products more accessible online and enabled customers to make more reasonable purchases through a wider range of payment methods.” He added, “We will continue to expand services that enhance customer convenience and benefits.”
Who: 11st
When: Officially announced on June 30, 2026
Where: 11st online platform (www.11st.co.kr)
What: Launch of Onnuri Gift Certificate payment service and the dedicated Onnuri Market section
How: Customers can top up Onnuri Gift Certificates through the Digital Onnuri app and use them for payment. The service also includes a search filter, dedicated flags, and a launch event offering 2% of the payment amount in 11pay points through July 31, 2026.
Why: To improve online access to products from small businesses in traditional markets and neighborhood commercial districts, encourage consumption, and enhance payment convenience for customers
Q1. How can customers buy traditional market products online with Onnuri Gift Certificates?
Customers can top up Onnuri Gift Certificates through the Digital Onnuri app and then pay on 11st to buy quality products from traditional markets and neighborhood businesses nationwide online. More than 1,400 Onnuri Gift Certificate merchants are currently on 11st, selling over 180,000 products.
Q2. What is an example of an online shopping mall that has introduced Onnuri Gift Certificate payments?
11st has launched an Onnuri Gift Certificate payment service and unveiled the dedicated Onnuri Market section. It also offers a search filter for products eligible for Onnuri Gift Certificate payments and applies dedicated flags so customers can check whether payment is available.
Q3. How can shoppers receive both the Onnuri Gift Certificate discount and additional rewards?
When customers pay with Onnuri Gift Certificates on 11st, they can receive a 7% discount at top-up and income tax deduction benefits at year-end tax settlement. Until July 31, 2026, they can also earn an additional 2% of the payment amount in 11pay points as part of the launch event.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
