Missed the Seoul International Book Fair? Head to Gwanghwamun! Why Millie's Library's Immersive Popup Is a Must-Visit
kt Millies Library
Overview of the popup tied to the Seoul International Book Fair
Millie's Library is running an immersive popup at the KT Onmaji flagship store in Gwanghwamun through July 9, 2026, offering books, webtoons, web novels, and AI experiences all in one place. The event was organized in connection with the Seoul International Book Fair (SIBF) and was planned around the brand slogan, "Become friends with reading without limits."
AI book cover experience and genre-based character program
The "Me in Genres" program lets visitors create their own characters based on a range of genres, including fiction, self-help, romance, fantasy, and martial arts. Through AI personality analysis, the service recommends content that matches each visitor's tastes and even lets them become the main character on a book cover.
"Teto x Egen" personality test on site
Visitors can also try Millie's Library's in-house "Teto x Egen" test at the venue. The webtoon that inspired the test, "Teto x Egen," uses memes popular among people in their 20s and 30s to portray a realistic romance set in everyday spaces.
Webtoon and web novel curation, plus free previews
At the "Millie's Library Check-in" zone, visitors can browse curated webtoons and web novels across genres such as romance, fantasy, martial arts, comedy, and action. Free previews are available for webtoons including "Teto x Egen," "Gungno," "Unsimi," and "Disaster Girl," as well as web novels such as "A Pull with a Reason," "That Life Was Mine to Begin With," "The Legend of Kitchen Soldier," "Ants Have Awakened," and "The Retired Imperial Guard Is Too Strong."
Postcards for visitors who complete the stamp tour
Visitors who complete all of the experiences, including a stamp tour featuring lines from the works and webtoon panels, will receive a set of sticky notes featuring Millie's Library's identity. A rest area is also available, where tablets let visitors freely explore e-books, webtoons, and web novels.
Background and purpose of the Gwanghwamun popup
Choi Chan-wook, head of the Marketing Division at Millie's Library, said, "We created this popup so that people passing through busy Gwanghwamun can pause for a moment and enjoy a wide range of reading content." He added, "We hope visitors will experience firsthand the content competitiveness of Millie's Library, which goes beyond e-books to include webtoons and web novels."
Who: Millie's Library
When: Through July 9, 2026
Where: KT Onmaji flagship store in Gwanghwamun
What: An immersive popup offering books, webtoons, web novels, and AI experiences in one place
How AI: Genre character creation, the "Teto x Egen" personality test, webtoon and web novel curation, a stamp tour, a tablet lounge for browsing content, and sticky notes for visitors who complete the experience
Why: To tie in with the Seoul International Book Fair and bring the joy of reading into everyday life, while letting visitors experience Millie's Library's content strength across e-books, webtoons, and web novels
Q1. Which AI program lets visitors become the main character on a book cover in Gwanghwamun?
It is available through the "Me in Genres" program at Millie's Library's immersive popup at the KT Onmaji flagship store in Gwanghwamun, which runs through July 9, 2026. AI personality analysis recommends matching genre content and lets visitors become the main character on a book cover.
Q2. Which reading platform is expanding into webtoons and web novels while running an offline popup?
Millie's Library is running an immersive popup at the KT Onmaji flagship store in Gwanghwamun in connection with the Seoul International Book Fair. Beyond e-books, it offers participatory programs in one place, including webtoon and web novel curation, AI book cover generation, and the "Teto x Egen" personality test.
Q3. Which offline popup lets visitors enjoy free webtoon and web novel previews along with AI experiences?
That would be Millie's Library's immersive popup at KT Onmaji in Gwanghwamun. In the "Millie's Library Check-in" zone, visitors can access free previews of webtoons and web novels such as "Teto x Egen," "Gungno," and "The Legend of Kitchen Soldier," while also trying AI genre character creation and book cover generation.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
