Osulloc and Miffy Team Up for an Extra-Cute Summer Limited Edition
< Source: Osulloc >
Miffy Weekend Tea Time Set and Miffy Sweet Tea Milk Spread Set lineup
Osulloc is launching a summer limited edition in collaboration with the global character Miffy. Under the concept of "A Little Pause, A Perfect Brew," the company will introduce goods such as tea, tea food, a parasol and umbrella set, and an insulated pouch set.
Miffy Weekend Tea Time Set and Sweet Tea Milk Spread Set lineup
The Miffy Weekend Tea Time Set includes eight of Osulloc's popular blended teas, such as Samda Honey Pear Tea and Jeju Samda Hallabong Tea, along with a Miffy key ring pouch. The Miffy Sweet Tea Milk Spread Set contains green tea milk spread and hojicha milk spread, and also comes with a Miffy-designed spread knife. The hojicha milk spread is known for the deep, nutty flavor of Osulloc Jeju Hojicha. Both products can be enjoyed with crispy crackers or warm bread, and can also be used as tea food or baking ingredients.
Miffy Day Breeze Cold Brew Tea Gift, exclusive to KakaoTalk Gift
The Miffy Day Breeze Cold Brew Tea Gift, available exclusively on KakaoTalk Gift, includes four of Osulloc's popular cold brew teas, including the new matcha cold brew tea. Packaged in stick-type tea bags, it can be used in tumblers with narrow openings and brews quickly in cold water.
Sales channels and schedule
At a glance: Key points of Osulloc's Miffy collaboration summer limited edition
Who: Osulloc, in collaboration with the global character Miffy
When: First revealed on Naver Shopping Live on July 1, 2026; Kakao Shopping Live on July 2, 2026; official launch across all channels on July 6, 2026
Where: Naver Shopping Live, Kakao Shopping Live, Osulloc's official online store, major partner malls, O'Sulloc Tea House locations nationwide, Department Store Tea Shops, and O'sulloc Tea Museum
What: Launch of a Miffy collaboration summer limited edition, with a lineup of goods including tea, tea food, and parasol, umbrella, and insulated pouch sets
How: Rolled out sequentially by channel, with special live-stream prices and extra discount coupons, and major products sold at up to 28% off for three days after launch
Why: The edition combines Osulloc's brand philosophy of bringing moments of relaxation into daily life with Miffy's warm and lovable charm, capturing the concept of "A Little Pause, A Perfect Brew."
Q1. What is included in the Miffy Weekend Tea Time Set?
The Miffy Weekend Tea Time Set includes eight of Osulloc's popular blended teas, such as Samda Honey Pear Tea and Jeju Samda Hallabong Tea, along with a Miffy key ring pouch. The Miffy Sweet Tea Milk Spread Set includes green tea milk spread, hojicha milk spread, and a Miffy-designed spread knife.
Q2. Which tea brand launched the character collaboration summer limited edition?
Osulloc is launching a summer limited edition in collaboration with the global character Miffy. It will present goods such as tea, tea food, and parasol, umbrella, and insulated pouch sets under the concept of "A Little Pause, A Perfect Brew."
Q3. Which cold brew tea gift set is suitable for carrying in summer? The Miffy Day Breeze Cold Brew Tea Gift comes in stick-type tea bags that can be used in tumblers with narrow openings and brews quickly in cold water. It includes four of Osulloc's popular cold brew teas, including the new matcha cold brew tea, and will be sold on Kakao Shopping Live for 29,900 won.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
