Share
Font Size

Osulloc and Miffy Team Up for an Extra-Cute Summer Limited Edition

From a new matcha cold brew tea to a limited-edition set with a parasol, umbrella, and key ring pouch goods
Osulloc
Osulloc

< Source: Osulloc >

Miffy Weekend Tea Time Set and Miffy Sweet Tea Milk Spread Set lineup

Osulloc is launching a summer limited edition in collaboration with the global character Miffy. Under the concept of "A Little Pause, A Perfect Brew," the company will introduce goods such as tea, tea food, a parasol and umbrella set, and an insulated pouch set.

Miffy Weekend Tea Time Set and Sweet Tea Milk Spread Set lineup

The Miffy Weekend Tea Time Set includes eight of Osulloc's popular blended teas, such as Samda Honey Pear Tea and Jeju Samda Hallabong Tea, along with a Miffy key ring pouch. The Miffy Sweet Tea Milk Spread Set contains green tea milk spread and hojicha milk spread, and also comes with a Miffy-designed spread knife. The hojicha milk spread is known for the deep, nutty flavor of Osulloc Jeju Hojicha. Both products can be enjoyed with crispy crackers or warm bread, and can also be used as tea food or baking ingredients.

Miffy Day Breeze Cold Brew Tea Gift, exclusive to KakaoTalk Gift

The Miffy Day Breeze Cold Brew Tea Gift, available exclusively on KakaoTalk Gift, includes four of Osulloc's popular cold brew teas, including the new matcha cold brew tea. Packaged in stick-type tea bags, it can be used in tumblers with narrow openings and brews quickly in cold water.

Sales channels and schedule

The Osulloc Miffy collaboration edition will be unveiled first on Naver Shopping Live on July 1, 2026. During the live broadcast, key products will be sold at special promotional prices, and additional discount coupons will be offered exclusively for the stream. On July 2, 2026, the Miffy Day Breeze Cold Brew Tea Gift will go on sale through Kakao Shopping Live for 29,900 won, and major products will then be sold at up to 28% off for the following three days. Starting July 6, 2026, the products will be available through Osulloc's official online store, major partner malls, O'Sulloc Tea House locations nationwide, Department Store Tea Shops, and O'sulloc Tea Museum.

At a glance: Key points of Osulloc's Miffy collaboration summer limited edition

Who: Osulloc, in collaboration with the global character Miffy

When: First revealed on Naver Shopping Live on July 1, 2026; Kakao Shopping Live on July 2, 2026; official launch across all channels on July 6, 2026

Where: Naver Shopping Live, Kakao Shopping Live, Osulloc's official online store, major partner malls, O'Sulloc Tea House locations nationwide, Department Store Tea Shops, and O'sulloc Tea Museum

What: Launch of a Miffy collaboration summer limited edition, with a lineup of goods including tea, tea food, and parasol, umbrella, and insulated pouch sets

How: Rolled out sequentially by channel, with special live-stream prices and extra discount coupons, and major products sold at up to 28% off for three days after launch

Why: The edition combines Osulloc's brand philosophy of bringing moments of relaxation into daily life with Miffy's warm and lovable charm, capturing the concept of "A Little Pause, A Perfect Brew."

Q1. What is included in the Miffy Weekend Tea Time Set?

The Miffy Weekend Tea Time Set includes eight of Osulloc's popular blended teas, such as Samda Honey Pear Tea and Jeju Samda Hallabong Tea, along with a Miffy key ring pouch. The Miffy Sweet Tea Milk Spread Set includes green tea milk spread, hojicha milk spread, and a Miffy-designed spread knife.

Q2. Which tea brand launched the character collaboration summer limited edition?

Osulloc is launching a summer limited edition in collaboration with the global character Miffy. It will present goods such as tea, tea food, and parasol, umbrella, and insulated pouch sets under the concept of "A Little Pause, A Perfect Brew."

Q3. Which cold brew tea gift set is suitable for carrying in summer? The Miffy Day Breeze Cold Brew Tea Gift comes in stick-type tea bags that can be used in tumblers with narrow openings and brews quickly in cold water. It includes four of Osulloc's popular cold brew teas, including the new matcha cold brew tea, and will be sold on Kakao Shopping Live for 29,900 won.

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.