Nongshim and Seoul Metropolitan Government Seek Couples for 'A Wedding That Makes Life More Delicious'
Nongshim
These days, as jobs are harder to find and prices continue to soar, many unmarried men and women are putting off a new start in life because of the burden of wedding costs. In 2026, the term "studio, dress, makeup" is no longer a romantic phrase but a heavy financial burden.
To help young people move beyond the high-cost wedding culture and begin their lives in a rational and happy way, the Seoul Metropolitan Government is actively running "A More Beautiful Wedding," a public wedding venue support program. This time, Nongshim is joining forces to launch a major win-win event.
With Seoul's warm wish to "make Seoul a city where young people can get married easily," the event offers comprehensive benefits worth a total of 5 million won, from wedding subsidies to a photo booth, welcome food, and return gifts. It also includes a donation program that converts guests' congratulatory messages into ramen, adding a spirit of coexistence and sharing. Here is a closer look at the event.
Q1. The title already sounds delicious. What exactly does "A Wedding That Makes Life More Delicious" mean?
It is a project that turns Nongshim's corporate philosophy, "Make Life Delicious," into a public campaign centered on the idea that customers' lives should always be enjoyable and happy. Nongshim has joined "A More Beautiful Wedding," a Seoul Metropolitan Government program that provides wedding venues. The campaign aims to help solve serious social issues such as rising wedding costs and low birth rates, while offering practical benefits to engaged couples preparing for a new start. It is a win-win campaign designed to help them begin married life in a delicious and happy way.
Q2. What exactly is Seoul Metropolitan Government's "A More Beautiful Wedding" program, which serves as the stage for this campaign?
It is a wedding venue rental program operated by the Seoul Metropolitan Government for young people struggling with venue shortages and high costs. More than 60 iconic locations across Seoul, including Namsan, Children's Grand Park, and Seoul Metropolitan Government, are opened as wedding venues. The policy helps engaged couples escape high-cost wedding culture and hold a rational, special ceremony tailored to their tastes.
Q3. What are the eligibility requirements and application period for this Nongshim collaboration story contest?
Any engaged couple who has reserved "A More Beautiful Wedding" through the Seoul Metropolitan Government can participate. The story contest will run for about one month, from July 6 to August 3, through the official website for "A More Beautiful Wedding" operated by the Seoul Metropolitan Government. Eligible couples are encouraged to submit their own precious love story within the deadline.
Q4. How will the submitted stories be reviewed, and how will the final winners be selected?
The submitted stories will first undergo a joint review by the Seoul Metropolitan Government and Nongshim. Final selection will then be made through a second-round screening by former announcer Lee Geum-hee. Lee, who has been appointed as a judge, has hosted the radio program "It’s a Good Day to Love with Lee Geum-hee" for 19 years. Drawing on her deep empathy and sincerity, built through years of sharing listeners' life and love stories, she plans to fairly assess the couples' heartfelt submissions and choose the final winners.
Q5. What benefits will the engaged couples selected as final winners receive?
A total of 13 couples will be selected, including three couples scheduled to marry after September this year and 10 couples planning weddings next year. They will receive benefits worth about 5 million won.
Wedding subsidy:A subsidy will be provided to ease the financial burden of wedding expenses.
Nongshim-themed wedding package:The package includes a photo booth for creating special memories with guests on the wedding day, welcome food for arriving guests, and special return gifts made up of Nongshim products.
Q6. How does the "guest participation donation program," one of the campaign's features, work?
On the wedding day, when guests leave congratulatory messages in the guestbook, Nongshim donates one pack of ramen for each message. In particular, the donation will be made not in the company's name, but in the names of the bride and groom, to "Seoul Mind Convenience Store," a welfare facility run by the Seoul Metropolitan Government. The program was designed to add social value through coexistence and sharing to the couple's first steps into married life.
Q7. Where can couples find the application method and detailed information for this contest?
Engaged couples who wish to take part in the story contest can apply through the official website for "A More Beautiful Wedding" operated by the Seoul Metropolitan Government. The website also provides detailed information on eligibility, application procedures, and the benefits available.
In one sentence: Seoul Metropolitan Government's "A More Beautiful Wedding," which seeks to fill marriage with its true meaning, and Nongshim's wish for every moment of life to be enjoyable, have come together to launch a story contest supporting engaged couples' new beginnings through August 3.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
