Honorstone, a premium indoor enshrinement hall, announced on the 9th that it has been selected for the "2026 Korea's #1 Consumer Satisfaction" service (funeral facility). It is the fourth consecutive year since 2023. Industry experts say that the selection criteria for funeral facilities are the result of the shift from price-oriented to space, service, and experience.
Bongandang is a facility where the experience of using it afterwards is more important than the moment it is laid to rest. Since bereaved families repeatedly visit the same space on the Samuje, 49jae, anniversary, and holiday, facility management, the atmosphere of the space, and service quality determine long-term satisfaction. Analysts say that maintaining the No. 1 ranking in consumer satisfaction for four consecutive years is the result of building trust in the process of such repeated visits.
Recently, consumers have recognized Bongandang as a memorial space where families can stay comfortably, not just a resting place. Honorstone operates about 25,000 lieutenants about 40 minutes away from Gangnam, Seoul. Different materials such as Korean paper, natural wood, and marble were applied to differentiate them. There are also various auxiliary facilities such as a flower cafe, a ritual room, and a VIP-only space.
Cultural programs are also considered competitive. It holds regular classical concerts and art exhibitions, runs a memorial table setting service "Honors Table" for Samwooje and 49jae, and an enshrinement box "RYUN" in collaboration with Gwangjuyo to expand the memorial culture into a more elegant experience.
Yongin Park Group, the operator, also ranked No. 1 in the total funeral service category for the second consecutive year this year at the 2026 Korea First Brand Awards. The industry believes that as the enshrinement facility is transformed into a space that families continue to visit, an era is opening in which the competitiveness of facilities and services determines consumer choices.
Now, consumers see the enshrinement facility as an "experience space" where their families will stay for a long time, said Lee Hae-rang, a consumer studies doctor at Seoul National University. "The fact that a specific brand has been ranked first in the satisfaction evaluation for four years means that the trust verified in repeated visits has worked rather than the buzz of the facility."
