"Can the Goraebap character come to life?" Interactive family musical 'Goraebap Sea Sports Festival' takes the stage
ORION
Goraebap, the nation’s favorite snack that moms, dads, and children all enjoy, is returning this summer vacation in a very different form. Many people will be surprised and ask, "The snack we used to eat is suddenly becoming a musical?" Behind that surprise lies an intriguing story about sea creatures stepping out of the snack bag and coming to life on stage.
From the deep history of Goraebap, which first appeared in 1984, to the reason Orion decided to go beyond a tasty snack and present an exciting indoor musical, we now take a closer look.
Q1. What is the history of Goraebap, and what was the background behind its first launch?
Orion Goraebap first hit the market in 1984 and has now marked its 42nd anniversary as one of South Korea's most enduring snacks. At launch, it won over children with its original slogan, "Orion Goraebap, fun to eat and delicious to eat," and its cute sea-creature shapes, including whales, sharks, and squid, which sparked children's imaginations.
In 2018, Orion also drew attention by launching a rival-themed sister product called Sharkbap. Later, as the company streamlined its lineup, Sharkbap's appealing characters were fully absorbed into Goraebap's own universe. That richer and larger "sea world" became the foundation for the playful rivalry at the center of this musical. Over more than 40 years, Goraebap has continued to evolve and expand, firmly establishing itself as a beloved snack for all generations.
Q2. Why was Goraebap turned into a children's musical?
Following Goraebap's 40th anniversary in 2024, Orion joined forces with a professional production company to create a family musical and offer customers who have loved the brand a more distinctive experience. The project reflects Orion's new challenge of expanding Goraebap beyond a simple snack into a living character IP. It has been especially well received because parents who grew up eating Goraebap can now visit the theater with their children and share those memories.
Q3. What is the core story of the Goraebap musical coming out this summer in 2026?
The new production arriving this summer is titled "Goraebap Sea Sports Festival." The cast includes Radu, the whale captain from the Goraebap snack package, along with a colorful group of sea friends who all take the stage. The show follows a cheerful and meaningful adventure in which the sea friends join forces with courage and wisdom to overcome the trouble caused by Sharkjin, a greedy shark trying to seize control of the peaceful sea kingdom.
Q4. What is the "immersive" performance style that makes the Goraebap musical unique?
It refers to an interactive performance that breaks down the boundary between the stage and the audience. Children do not simply sit and watch; instead, they join the story by cheering for Radu, the hero in trouble, and chanting spells together. The production is also known for vivid, sensory staging, such as actors coming down into the audience to high-five the children and giant sea-creature balloons rolling over the seats.
Q5. What are some useful tips for attending with children, and what is the recommended age?
If you want to interact more closely with the characters, securing seats near the aisle is a top tip for enjoying the show to the fullest. The performance is open to children aged 24 months and older, and every child must have an individual ticket. It offers the best level of immersion for preschoolers and lower elementary school children who can actively participate and enjoy the story.
Q6. What are the schedule and booking details for the musical "Goraebap Sea Sports Festival"?
The show will tour Seoul first, then Busan and Daejeon. The Seoul run will take place at Mapo Arts Center Art Hall Mac from July 24 to August 16. It will then move to Busan KBS Hall from August 22 to August 23, and to Daejeon Woosong Arts Hall from August 29 to August 30.
Tickets can be booked through Interpark Ticket. In particular, special benefits from Orion and pre-event promotions may allow families to book at discounted prices, making it an ideal indoor cultural getaway this summer. Detailed discount information and booking details for each venue can be found on the respective reservation pages.
Q7. What special events and audience benefits has Orion prepared?
From July 8 to July 14, Orion will run a "comment event" on its official Instagram account (@orion_world). Users who follow the account and leave a comment tagging a friend with their expectations will be entered into a drawing for a box of Goraebap snacks (15 packs) and a special musical discount coupon.
In addition, audiences can enjoy generous on-site benefits, including a 100% guaranteed giveaway for those who take part in the venue event after the performance. We hope you enjoy the musical "Goraebap" in an even more fun and delicious way.
One-line summary!"This summer vacation, tear open a ticket instead of a bag of Goraebap!" From the Instagram buzz event to the free "welcome snack" for everyone, Orion is offering whale-sized benefits.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
