사진 확대

Vibe Company announced on the 15th that it signed a memorandum of understanding (MOU) with Lotte Members and Zero to One Partners at the Lotte Members office building on the 14th to jointly promote AI persona-based virtual investigation and analysis services.

This agreement is designed to create AI personas by analyzing structured and unstructured big data, conduct virtual polls and market surveys using them, and develop joint projects that provide AI analysis services.

At the signing ceremony, Park Jong-nam, CEO of Lotte Members, Kim Kyung-seo, CEO of Vibe Company, and Kwon Sung-eun, CEO of Zero Two One Partners, signed the agreement on behalf of each company.

Through this agreement, the three companies plan to actively pioneer the AI-based polling and market research service market by combining their big data, AI technology, respondent panels, and service planning capabilities.

Lotte Members provides pseudonymized distribution purchase big data and cooperates in discovering commercialization opportunities, while Vibe Company is in charge of providing unstructured data based on social media data and implementing services. Zero to One Partners is responsible for implementing core logic for designing AI persona models and applying AI utilization research and analysis services.

In addition, in order to strengthen research expertise, it will also work with NextriSearch to promote the design of market surveys and polls, review analysis frames, and verify the usability of results.

The three companies plan to specify the service structure, utilization data, analysis output, and operation method, and further discuss the possibility of commercialization of joint services, sales strategies to customers, and business operation methods based on marketability reviews.

With this agreement, the three companies plan to verify the effectiveness of virtual research and analysis services using AI persona and discover new service models in the data-based research market with Next Research.