As the importance of sleep increases in improving the quality of life, newlyweds also have a growing preference for luxury and large beds.
Ace Bed announced the "first half honeymoon bed trend" on the 27th.
According to Ace Bed, the proportion of sales of the high-end mattress "Royal Ace" in the first half of this year was 23.4% of the total, up more than 6 percentage points from the same period last year. The proportion of sales of more than 8 million won in total in frames and mattresses also increased from 11.6% in the first half of last year to 16.2% this year. An Ace Bed official explained, "As investment in sleep increases, the budget for purchasing newlyweds has been leveled upward."
In the case of mattresses, 'Geoikseon', which prefers large sizes, has become the new normal. Products over the king size accounted for 78.9% of the total mattress sales. In particular, the size of the large king expanded from 23.6% last year to 29.0% this year. An official from Ace Bed said, "As more consumers seek a sense of space and comfort when sleeping, there is a clear tendency to choose a large size as the default."
In the case of bed frames, illuminated frames are solidifying their steady seller position. Products that create a cozy bedroom atmosphere without separate lighting were occupied by both the first and second-largest frame sales in the first half of the year with mood lighting functions.
An official from Ace Bed said, "The 20s and 30s, who are the main customers of mixed marriages, recognize beds as an item that determines not only the quality of sleep but also life satisfaction," adding, "As the selection criteria for prospective couples increase, the trend of luxury and size of newlyweds is expected to continue in the future."
The trend survey was conducted from January to June this year on prospective couples who purchased beds through Ace Wedding Members. Ace Wedding Members analyzes and announces changes in marriage trends every year based on actual purchase data of more than 130,000 cumulative subscribers as a membership service exclusively for prospective couples.