Shinhan SOL Pay Selected No. 1 in the Simple Payment Services Category of the 2026 Korea Brand Power Index

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Shinhan SOL Pay was selected as No. 1 in the simple payment services category of the 2026 Korea Brand Power Index (K-BPI). It received high marks for strengthening customer-centered financial experiences and continuously upgrading its services.

Shinhan Card is pursuing a platform strategy centered on its core financial business through SOL Pay. By closely analyzing the customer journey of app users and structuring the flow, it has secured key customers across the entire process of acquisition, sales, and use, rather than letting them leave immediately after completing their intended task.

The company continues to improve user experience through real-time monitoring, which helps raise service conversion rates and optimize app loading speed. It also expanded everyday merchant partnerships such as Mega MGC Coffee, CU Convenience Store (CU), Paris Baguette, Gong Cha, Daiso Mall, Baskin-Robbins, and Mom's Touch to make the service more tangible for users.

It operates an ongoing rewards program that offers random points for both online and offline payments. Shinhan Card has also introduced a personalized rewards strategy that provides additional benefits depending on the day, time, and amount of payment, as well as whether a specific merchant is used.

The company achieved differentiation through the Discover 2.0 renewal carried out in the first half of 2025. It reorganized services that had been scattered across multiple tabs into a single integrated feed, making information easy to view at a glance. With AI-based content curation, it offers personalized services spanning finance, lifestyle, and commerce.