"How Has Ottogi's KidZania, Where 2.22 Million People Once Waited in Line, Changed?"
OTOKI
Q1. Ottogi has been running its experience center at KidZania for as long as 16 years?
For 16 years, Ottogi has consistently operated the Ottogi Ramen Research Center and the Cooking School so that children can enjoy cooking like play and develop a positive view of food. It is a space filled with know-how earned over many years of love and support.
Q2. What design point did you focus on most in this renovation?
It was all about immersion and familiarity. The space was completely refreshed with Ottogi's bright signature yellow and its cute official character, Yellows. Every detail was designed so that children would feel as if they had stepped into the world of Ottogi the moment they opened the door.
Q3. I'm curious about the special new menu available only at the Seoul branch's Cooking School!
The newly introduced menu is Red Horse Ketchup Rice & Ketchup Heart Potatoes. It was designed so children can complete delicious dishes using Ottogi ketchup themselves and feel a sense of accomplishment as young chefs. Isn't the name adorable?
Q4. I heard the Busan branch's layout has changed completely. How was it updated?
At the Busan branch, the overall facilities of the Ottogi Ramen Research Center and the Cooking School were improved. In particular, the flow of movement was reorganized efficiently so children can enjoy the experience without bumping into one another or getting tangled up. In a much wider and more comfortable environment, they can fully enjoy the researcher and chef experiences.
Q5. How popular is the Ottogi experience center in real numbers? Please prove it with data!
Prepare to be surprised. As of 2025, Ottogi took the No. 1 and No. 2 spots in visitor numbers among all KidZania experience centers. With more than 2.22 million cumulative visitors so far, it is truly KidZania's undisputed national favorite experience center.
Q6. When and where can people take part in the ketchup 55th anniversary event?
To celebrate the renovation and ketchup's 55th birthday, a special event will be held at KidZania Busan 5th Floor Central Plaza! It runs from April 24 through Children's Day on May 5, so if you visit during that period, don't miss the 4x4 Picture Puzzle game or the lovely photo zone.
Q7. Why is Ottogi so committed to children's experiences?
Ottogi believes that experiences children can touch, taste, and enjoy are more valuable than simply showing products as marketing. Going forward, the company plans to keep creating a variety of content tailored to children's perspective so that Ottogi can continue to be remembered as a friendly brand, like a friend.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
