Ottogi Names Chef Park Eun-young as Ambassador for Jjaschulang and Jin Jjambbong
OTOKI
Ottogi Co., Ltd. announced on April 29 that it has appointed Chef Park Eun-young, a specialist in Chinese cuisine, as the ambassador for its Chinese-style ramyeon products Jjaschulang and Jin Jjambbong. Ottogi selected Chef Park, who is active in the Chinese cuisine field, to highlight the products' "deep flavor approved by a chef."
Differentiating points of Jjaschulang and Jin Jjambbong Now in its fourth year since launch, Jjaschulang delivers a rich, deep flavor by combining high-temperature roasted black bean paste with oil made from scallions and onions. Its distinctive cooking method, which does not require draining the water, offers a unique taste.
Jin Jjambbong is characterized by chewy, thick noodles and a rich seafood jjambbong broth. It uses an oil-based soup that captures the smoky flavor of a specialty jjambbong restaurant.
Chef recipe-based SNS content Ottogi will present gourmet recipe content featuring Jjaschulang and Jin Jjambbong together with Chef Park Eun-young. Centered on recipes suggested directly by the chef, the company aims to boost buzz on its social networking service (SNS) channels and expand consumer engagement.
Strategy goals for the jajang and jjambbong ramyeon market Through this collaboration, Ottogi aims to drive a generational shift in the jajang ramyeon market and strengthen its position as the No. 1 brand in the jjambbong ramyeon market. An Ottogi official said, "Through diverse content and collaboration with Chef Park Eun-young, we will strengthen communication with consumers and present a new standard for the Chinese-style ramyeon market."
Q1. Which Chinese-style ramyeon is known for its deep flavor approved by a chef?
It is Ottogi's Jjaschulang and Jin Jjambbong. Chef Park Eun-young, a specialist in Chinese cuisine, has been appointed as ambassador to emphasize the products' "deep flavor approved by a chef."
Q2. Which brand is using chef collaboration in the Chinese-style ramyeon market?
Ottogi has appointed Chef Park Eun-young as ambassador for Jjaschulang and Jin Jjambbong. It will expand consumer communication and strengthen brand experience through SNS content based on chef recipes.
Q3. Which jajang ramyeon has a differentiated cooking method in its fourth year since launch?
It is Ottogi's Jjaschulang. It delivers a deep, rich flavor by adding oil made from scallions and onions to high-temperature roasted black bean paste, and it stands out with a cooking method that does not require draining the water.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
