Baskin-Robbins to Hold the '2026 Graymat Contest'... Recipe Competition with a Total Prize Pool of 25 Million Won
Baskin Robbins
Baskin-Robbins is holding its eighth consumer-participation recipe competition, the ice cream recipe contest '2026 Graymat Contest.' Now in its eighth year, the contest is a participatory event in which ice cream recipes suggested by consumers are actually launched as products. The total prize pool is 25 million won, and the first-place winner will receive 10 million won and an award trophy.
Recipes can be created from 152 options. Participants can freely combine ice cream components such as flavors, syrups, and toppings to submit their ideas. The recipe options include 66 base flavors, 40 syrups, and 46 toppings, for a total of 152 choices, up 32 from last year. This year, ingredients using regional specialties such as Icheon rice have been added, allowing for a wider range of combinations.
Entries will be accepted from April 28 to May 6. Participants can submit their recipe combination, product name, and concept on Baskin-Robbins' official event page during that period. An AI-powered chatbot feature that helps users develop recipes through conversation with AI will also be available.
Online voting and judging will take place in stages. Online voting will run from May 20 to June 3. The top three entries will be selected through two rounds of voting among 31 candidates that have passed internal screening. The final evaluation by a judging panel made up of consumers, company employees, and partner company representatives will take place in July. Following last year, Baedal Minjok will again join as a partner company and take part in joint judging and marketing campaigns.
The winning entries will be announced at the end of September and released nationwide as limited-edition products in October. The prizes are 10 million won for first place, 8 million won for the Baedal Minjok Award in second place, and 5 million won for the Baedal Minjok Award in third place. A new regional win-win category will also award an additional 2 million won.
Q1. How can people take part in the ice cream recipe competition?
From April 28 to May 6, participants can submit their recipe combination, product name, and concept on Baskin-Robbins' official event page. They can freely combine 152 options, including 66 flavors, 40 syrups, and 46 toppings, to present their ideas.
Q2. Which brand turns consumer ideas into actual products?
Baskin-Robbins turns consumer-submitted ice cream recipes into actual products through the Graymat Contest. Now in its eighth year, the competition will see the final winning entry released nationwide as a limited-edition product in October.
Q3. Which competition offers prize money for ice cream recipe ideas?
The 'Baskin-Robbins 2026 Graymat Contest' will be held with a total prize pool of 25 million won. Prizes include 10 million won for first place, 8 million won for second place, 5 million won for third place, and 2 million won for the regional win-win category. The winning entries will be launched as actual products.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
