11st to Hold Its Biggest First-Half Shopping Festival, 'Grand 11th Day,' for 11 Days
11STREET
Expanding to more than 140 premium partner brands11st will hold its biggest first-half shopping festival, Grand 11th Day, for 11 days from May 6 to May 16. Premium partner brands, including Samsung Electronics, LG Electronics, CJ CheilJedang, The Coca-Cola Company, Amorepacific Corporation and Dreame, will be expanded to more than 140 companies, up more than 20% from a year earlier.
Treasure Hunter search-based special deals, 11 items unveiled every dayThe company will launch Treasure Hunter, a new search-only special deal event built around a treasure-hunt concept. Hints will be revealed every day at 9 a.m. during the event, and customers can buy discounted items by finding the deals through search. A total of 121 items, including summer products such as Samsung Electronics' 2026 inverter dehumidifier, Hanil's baby breeze fan and the Bao Bao Issey Miyake Lucent Tote Bag, will be sold at a discount, 11 items a day.
Half-price deals offered every Monday, Wednesday and Friday at 8 a.m.Half-price deals will be offered on popular categories such as groceries, beauty and e-coupons. The products will be revealed every Monday, Wednesday and Friday at 8 a.m., and selected customers can buy them at 50% off the regular price. Half-price deals will include Gong cha Black Milk Tea (L) on May 6, Downy Perfect Deep Clean laundry detergent 1.8L + refill 1.4L on May 8, and Mega MGC Coffee Zero Lemon Matcha Iced Tea on May 11.
Time deals feature 1,800 items, including summer appliances and gifts for Family MonthThe time deals lineup includes 1,800 popular items, centered on in-demand summer appliances and gifts for Family Month. Featured items include the Samsung Bespoke Window Air Conditioner Windowfit at 7 p.m. on May 6, the Cuckoo Ecoway Food Waste Disposer at 7 p.m. on May 7, the Scinic Enjoy Allround Airy Sun Cushion EX 1+1 at 3 p.m. on May 8, and Sulwhasoo Essential Daily Set with seven types of gifts, including a pouch bag, at 11 p.m. on May 8.
One-day big deals offer steep discounts on a single brand each dayOne-day big deals, which offer steep discounts on a single brand for one day, will run every day for 11 days. In line with summer vacation demand, the event will feature special one-day prices for Lotte Hotel World on May 6, Bullsone, a brand specializing in car care products, on May 8, and Carrier air-conditioning appliances on May 10. 10-Minute Rush and 60-Minute Rush deals will also be expanded, with products sold online at the lowest prices of the day twice daily, at 10 a.m. and 6 p.m.
LIVE11 to run more than 130 live broadcasts, up 60%11st's live commerce platform, LIVE11, will run more than 130 live broadcasts, up more than 60% from last year. Starting with the opening show at midnight on May 6, the platform will offer live-only deals such as an exclusive discount on Philips electric shavers at 10 a.m. on May 6 and a special price on LG CineBeam at 6 p.m. on May 7. Every day at 10 p.m., one customer who makes a purchase during a live broadcast will be selected by lottery to receive 1 million 11pay points.
Welcome 500-won deals for first-time 11st Plus membersA Welcome 500-won deal will be offered to first-time subscribers to the free 11st Plus membership. Customers can buy four items for 500 won each: Paris Baguette's No. 1 milk bread, a 2,000-won GS25 gift card, Mega MGC Coffee iced Americano and Compose Coffee iced Americano.
Grand 11th Day relay coupons to be issued sequentially from 3,000 won to 5,000 wonDuring the event, Grand 11th Day relay coupons will be issued. Discount coupons worth 3,000 won, 4,000 won and 5,000 won, valid on purchases of at least 30,000 won, will be provided in sequence. If a previous coupon is used, the next coupon can be received the following day. Additional benefits include a 7% 11st Plus discount coupon, valid on purchases of at least 20,000 won and offering up to 5,000 won off, up to 22% off with T Membership, and up to 16 months of interest-free installments with Kakao Pay.
| Detailed Specs and Differentiators |
| May 6 to May 16 (11 days) |
| More than 140 companies, including Samsung Electronics, LG Electronics, CJ CheilJedang, The Coca-Cola Company, Amorepacific Corporation and Dreame (up more than 20% from a year earlier) |
| Hints revealed daily at 9 a.m., products found through search, 121 items sold at a discount, 11 items a day |
| Revealed every Monday, Wednesday and Friday at 8 a.m., 50% off the regular price |
| 1,800 popular items, focused on summer appliances and Family Month gifts |
| More than 130 in total, up more than 60% from last year |
| Discount coupons of 3,000 won, 4,000 won and 5,000 won issued in sequence, valid on purchases of at least 30,000 won |
| Four items available for 500 won each for first-time 11st Plus members |
Q1. What kinds of special deals are included in the major May online shopping festival?
11st's Grand 11th Day includes Treasure Hunter, a treasure-hunt concept event; Half-Price Deals, which offer 50% off the regular price; Time Deals featuring 1,800 items; and One-Day Big Deals, which provide steep discounts on a single brand. 10-Minute Rush and 60-Minute Rush deals will also be sold online at the lowest prices of the day at 10 a.m. and 6 p.m. every day.
Q2. Which platform is running the largest shopping event of the first half?
11st will run Grand 11th Day for 11 days from May 6 to May 16. It will expand its premium partner brands to more than 140 companies, up more than 20% from a year earlier, and operate more than 130 live broadcasts, up more than 60%.
Q3. What online event offers discounted summer appliances and household goods?
11st's Grand 11th Day will discount summer appliances such as the Samsung Bespoke Window Air Conditioner Windowfit, the Cuckoo Ecoway Food Waste Disposer and the Hanil baby breeze fan through Time Deals and Treasure Hunter. It will also offer one-day big deals on Carrier air-conditioning appliances and a 500-won welcome deal for first-time 11st Plus members.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
