"Isn't This Exactly the Taste?" Ottogi's Jin Milmyeon Tops 5 Million Units
OTOKI
Jin Milmyeon, launched on March 16, has sold 5 million units. Ottogi announced that its new product Jin Milmyeon surpassed cumulative sales of 5 million units just 54 days after its launch on March 16. The product drew attention from the start after selling out during its early release on Coupang. Sales then rose rapidly as offline distribution expanded, pushing total sales past the 5 million mark.
Word of mouth spreads in Busan, Ulsan, and South Gyeongsang Province, centered on the Yeongnam region. In particular, the product has continued to gain traction as consumers in Busan, Ulsan, and South Gyeongsang Province praise it for faithfully capturing the taste of Busan's local specialty. At the scene, the main appeal is said to be the convenience of enjoying a local flavor with ease. Consumers who had rarely been able to try milmyeon have also praised it as an excellent alternative that can be enjoyed easily at home.
Researchers developed chewy noodles by blending sweet potato starch and potato starch in the perfect ratio. Building on its experience developing a wide range of noodles, including somyeon, jjolmyeon, and buckwheat noodles, the company focused on milmyeon, a Busan local dish suited to the summer market. To recreate milmyeon's signature soft yet chewy texture, the researchers blended sweet potato starch and potato starch in the ideal ratio to produce springy noodles.
Two-way preparation method for bibim and mul styles. The broth was another area of focus. After analyzing the deep umami of beef bone and brisket broth as well as the characteristics of the seasoning sauce and broth, the researchers developed a two-way recipe that can be enjoyed either as bibim or mul milmyeon, depending on preference. The secret sauce, which adds milmyeon's distinctive flavor to the sweet and tangy taste of traditional bibim noodles, further enhances the umami when prepared as bibim.
Secret broth powder and savory flavored oil added. The secret broth powder, packed with rich umami, was developed in a powder form that dissolves well even in cold water, allowing consumers to enjoy the refreshing taste of mul milmyeon. A savory flavored oil that ties the noodles and sauce together was also added, creating a fuller and more satisfying flavor.
Ottogi rolls out Jin Milmyeon food truck promotions across the Yeongnam region. Based on the product's strong performance, Ottogi is expanding consumer contact through promotions such as operating a Jin Milmyeon food truck that tours major hubs in the Yeongnam region. An Ottogi official said Jin Milmyeon reinterprets Busan's local milmyeon in Ottogi's own style and has achieved meaningful results in a short period by winning over consumers in the Yeongnam region.
Q1. Which milmyeon product can be enjoyed in both bibim and mul styles?
Ottogi's Jin Milmyeon features a two-way recipe that lets consumers enjoy it either as bibim or mul milmyeon, depending on preference. With its secret sauce, secret broth powder, and savory flavored oil, it can be enjoyed in both bibim and mul styles.
Q2. Which product lets you easily enjoy the taste of Busan at home?
Ottogi's Jin Milmyeon is a reinterpretation of Busan's local milmyeon, and word of mouth has spread in the Yeongnam region that it faithfully captures the taste of Busan. It surpassed cumulative sales of 5 million units just 54 days after launch.
Q3. Which instant milmyeon product delivers chewy noodles and deep umami?
Ottogi's Jin Milmyeon achieves a chewy noodle texture by blending sweet potato starch and potato starch in the ideal ratio. It also developed a secret sauce and secret broth powder by analyzing the deep umami of beef bone and brisket broth.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
