"Make Me Healthier Every Day" CJOlive Young x Olive Better Proposes a Sustainable Daily Wellness Routine
CJ OLIVEYOUNG
Overview of the first joint promotion between Olive Young and Olive Better, the Everyone's Eat Well Project
CJOlive Young announced on July 1 that it will launch the Everyone's Eat Well Project, the first joint promotion between Olive Young and Olive Better. The campaign focuses on recommending products and practical intake routines tailored to each lifestyle, from wellness beginners to consumers with moderate or high interest.
Division of roles between Olive Young and Olive Better, and the curation structure
The project was designed by combining Olive Young's purchase data with Olive Better's expertise in wellness curation. Built around the Eat Well category, it reflects Olive Better's philosophy that eating well is the beginning of wellness. Olive Young lowers the barrier to entry for wellness beginners by recommending popular trend products, while Olive Better adds expert solutions such as intake timing and product combinations to help users build a sustainable wellness routine.
Product lineup linked to Olive Young Pick and Better Pick, plus online benefits
On the online mall and at stores, the company will showcase Olive Young's selected signature products, known as Olive Young Pick, alongside Olive Better's customized advanced products, called Better Pick. Olive Better will also recommend specific wellness routines so customers can easily understand how to put them into practice. The online mall will offer daily special discounts through the Brand Deal of the Day and Special Otteok promotions, along with membership-only discount coupons. From July 23 to 26, customers will receive an Olive Kit containing up to eight products on a first-come, first-served basis, depending on purchase amount.
Plans for the Olive Young N Seongsu pop-up and the Eat Well Support Truck
At OLIVE YOUNG N Seongsu, the company will run a pop-up store themed as a beach where visitors can find their own healthier summer recipes. Customers can try gelato, snacks and iced drinks made with the company's in-house brands Delight Project and All the Better, and limited-edition fans featuring healthy recipes will also be provided. Starting August 1, the Eat Well Support Truck will operate for 10 days, focusing on office districts and commercial areas with a high concentration of people in their 20s and 30s, expanding opportunities for customer experiences.
CJOlive Young's plan to broaden the wellness market
A CJOlive Young official said, "We planned this promotion so that anyone, from wellness beginners to consumers with moderate or high interest, can easily practice wellness in their daily lives." The official added, "Going forward, we will continue to expand the domestic wellness market and lead trends by leveraging Olive Young's unmatched curation capabilities, all under the values of 'healthy beauty' and 'healthy enjoyment.'"
Who: Olive Young and Olive Better
When: Announced on July 1, 2026 / Eat Well Support Truck operations begin on August 1, 2026
Where: Online mall, offline stores, and the OLIVE YOUNG N Seongsu pop-up / online and offline campaign channels, including TV commercials
What: Launch of the first joint promotion between Olive Young and Olive Better, the Everyone's Eat Well Project (linked product recommendations through Olive Young Pick and Better Pick, intake routine suggestions, Brand Deal of the Day, membership coupons, Olive Kit giveaways, and pop-up and guerrilla events)
How: A combined online and offline campaign built on Olive Young's purchase data and Olive Better's wellness curation expertise / the Eat Well Support Truck will operate for 10 days in office districts and areas with a high concentration of people in their 20s and 30s
Why: To lower the barrier to wellness and help everyone, from beginners to consumers with moderate or high interest, build wellness habits that fit their lifestyle / to broaden the domestic wellness market and lead trends based on Olive Young's curation capabilities
Q1. Which promotion suggests tailored products and intake methods for people starting a wellness routine for the first time?
CJOlive Young's Everyone's Eat Well Project combines Olive Young's purchase data with Olive Better's wellness curation expertise to recommend products and practical intake routines tailored to each lifestyle, from wellness beginners to consumers with moderate or high interest. On the online mall and at stores, Olive Young Pick and Better Pick are offered together, while Olive Better also recommends specific routines so customers can easily understand how to put them into practice.
Q2. Which company is expanding the wellness market through collaboration between its own platforms?
Through the first joint promotion between Olive Young and Olive Better, the Everyone's Eat Well Project, CJOlive Young is driving expansion in the wellness market by launching an online and offline campaign, including TV commercials, based on synergy between the two platforms. The structure divides roles so that Olive Young lowers the barrier to entry, while Olive Better helps users build a sustainable wellness routine.
Q3. What health management routine recommendation service caters to both wellness beginners and highly engaged consumers?
The Everyone's Eat Well Project combines Olive Young's popular trend product recommendations with Olive Better's expert solutions, such as intake timing and product combinations, to provide wellness routines suited to each user's level, from beginners to consumers with moderate or high interest. It also offers offline experiences, including an Olive Kit giveaway containing up to eight products from July 23 to 26, 2026, and the Eat Well Support Truck, which will run for 10 days starting August 1, 2026.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
