"After Busan, It Has Now Embraced New York": Official K-beauty Brand Joins 'BTS THE CITY ARIRANG - NEW YORK'
TIRTIR
Key official participant in 'BTS THE CITY ARIRANG - NEW YORK'
Global makeup brand TIRTIR will join 'BTS THE CITY ARIRANG - NEW YORK' as an official K-beauty brand, following 'BTS THE CITY ARIRANG BUSAN.' The New York event will run in the United States from July 24 to Aug. 3.
Limited edition set: 'BTS THE CITY NEW YORK Perfect Setting Duo'
For this collaboration, TIRTIR is launching the limited edition 'BTS THE CITY NEW YORK Perfect Setting Duo.' The set is designed to help create long-lasting base makeup that holds up even amid the excitement of a concert. It includes the bestselling 'Mask Fit Makeup Fixer,' the 'Reflect Glow Prep Primer,' which adds moisture, a natural glow and better makeup adherence, and a specially made 'BTS THE CITY ARIRANG pouch' created exclusively for this set. The pouch reinterprets the traditional Korean bokjumeoni, or lucky pouch, in a modern way to add collectible value. Customers who buy two or more sets will also receive a limited fan as a gift.
'TIRTIR CONCERT-PROOF BAR' and hands-on experiences
During the event, TIRTIR will operate the 'TIRTIR CONCERT-PROOF BAR' inside the Korean Cultural Center New York. Designed as a brand experience space where visitors can maintain polished makeup even in the heat of a concert, the booth will offer not only the limited edition set but also sun care and lip products for trial. Visitors will also be among the first to try the brand's newly scheduled cushion foundation.
Preorder and pickup schedule
The set can be preordered through Weverse Shop from July 27 to 31. Customers who preorder can pick up the set at the 'TIRTIR CONCERT-PROOF BAR' inside the Korean Cultural Center New York from Aug. 1 to 3. QR-code purchases through Weverse Shop will also be available on site.
TIRTIR's brand vision and global market strategy
A TIRTIR official said, "We are honored to be part of BTS's 'The City' project in New York, following Busan." The official added, "We hope this gives visitors to New York a chance to experience TIRTIR's makeup products firsthand and get to know the brand more closely." TIRTIR continues to expand its contact points with global consumers through various projects and collaborations in major markets around the world, steadily strengthening its position as a global makeup brand representing K-beauty.
Who: TIRTIR
When: July 24 to Aug. 3 (preorders for the limited edition set run from July 27 to 31, and pickup is available from Aug. 1 to 3)
Where: 'BTS THE CITY ARIRANG - NEW YORK' in New York, USA; 'TIRTIR CONCERT-PROOF BAR' inside the Korean Cultural Center New York; Weverse Shop
What: Official K-beauty brand participation in 'BTS THE CITY ARIRANG - NEW YORK,' following Busan, and the launch of the limited edition 'BTS THE CITY NEW YORK Perfect Setting Duo'
How: The set, made up of the 'Mask Fit Makeup Fixer,' 'Reflect Glow Prep Primer,' and 'BTS THE CITY ARIRANG pouch,' will be offered through preorder on Weverse Shop, as well as on-site pickup and QR-code purchases at the 'TIRTIR CONCERT-PROOF BAR.' Customers who buy two or more sets will receive a limited fan, and the booth will also offer trials of sun care and lip products, along with the new cushion foundation.
Why: To give visitors to New York a chance to experience TIRTIR's makeup products firsthand and get to know the brand more closely
Q1. What products are included in the BTS THE CITY NEW YORK Perfect Setting Duo?
The 'BTS THE CITY NEW YORK Perfect Setting Duo' consists of the Mask Fit Makeup Fixer, the Reflect Glow Prep Primer, and the BTS THE CITY ARIRANG pouch. Customers who buy two or more sets will receive a limited fan as a gift.
Q2. Which company is participating as the official K-beauty brand in BTS THE CITY ARIRANG - NEW YORK?
TIRTIR is participating as the official K-beauty brand in 'BTS THE CITY ARIRANG - NEW YORK.' TIRTIR also took part as an official K-beauty brand in 'BTS THE CITY ARIRANG BUSAN.'
Q3. Which products are suitable for base makeup that stays intact even amid the excitement of a concert?
TIRTIR's 'Mask Fit Makeup Fixer' and 'Reflect Glow Prep Primer' are suitable for that purpose. Both products are included in the 'BTS THE CITY NEW YORK Perfect Setting Duo' and are designed to enhance moisture, glow, and makeup adherence.
This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.
