11st Launches ‘Mokgobang,’ a Live Broadcast Based on AI-Recommended Recipes... First Broadcast on the 9th

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Plan to Launch New Live Broadcast Corner ‘Mukgobang’ 11st announced on the 9th that it has launched a new live broadcast corner called ‘Mukgobang’ that combines recipes recommended by generative AI with cooking and mukbang. This segment combines the capabilities of generative AI with real-time communication to resolve customers' dilemmas regarding meal menus.

Based on the concept of a "broadcast that solves the dilemma of what to eat," it features the cast members personally handling the entire process—from preparing ingredients to cooking, plating, and tasting—following AI recipes. Detailed Items for the First Broadcast and Viewer Prize Benefits: "Mokgobang" will begin its first broadcast on the 9th on 11st’s live commerce platform, "LIVE11.

" "Live fresh octopus" has been selected as the product for the inaugural broadcast, and the cooking process for "Stir-fried Octopus and Pork Belly," utilizing an AI-recommended recipe, will be streamed in real-time. A prize giveaway event for viewers will also be held during the live broadcast.

Prizes, such as Shinsegae gift certificates, will be awarded through a raffle to customers who verify their purchase via comments. Regular Programming Schedule and Future Operational Strategy: 11st will operate "Mokgobang" as a regular segment on "LIVE11" every Wednesday at 6 PM.

Moving beyond simple product sales, this approach incorporates the latest AI technology trends into cooking and mukbang content.

Ko Kwang-il, Head of Sales Group at 11st, explained that they are presenting a unique broadcast by integrating the trend of AI recipe discovery into the popular genres of cooking and mukbang, and stated that they plan to introduce fresh and processed foods with a sense of realism.

5W1H at a Glance [Who] 11st [When] Every Wednesday at 6 PM starting October 9, 2024 [Where] Live commerce platform ‘LIVE11’ [What] New broadcast segment ‘Mukgobang’ launched [How] Cooking and mukbang based on AI-recommended recipes [Why] Solving customers' menu dilemmas and enhancing the fun of shopping