What is 11st's Fresh Table service?

Fresh Table is 11st's fresh food section for agricultural, marine and livestock products. It supports direct-from-origin delivery by having merchandise planners verify producer goods and sending products directly from the source to shorten the distribution process and preserve freshness.

How did Fresh Table's major items perform in December last year?

In December last year, payment transaction value for major Fresh Table ingredients rose sharply from a year earlier. Eggs increased 222%, pork belly rose 201%, and chicken thigh meat climbed 188%, while golden oranges, cockles and spinach gained 146%, 88% and 44%, respectively.

How has 11st expanded Fresh Table's product lineup?

11st expanded Fresh Table from about 600 items at launch to around 5,000 items, more than eight times larger. The company is strengthening direct delivery for seasonal foods and essential agricultural, marine and livestock ingredients, including recent discounts on Tongyeong raw oysters and a Pohang cleaned fresh gwamegi set.

Products & Technology

11st strengthens direct-from-origin delivery for its Fresh Table service, expanding product lineup to more than 5,000 items

11STREET

SUNHEE NAMKUNG

Posted : 2026.04.10 17:27 Updated : 2026.05.28 16:49

11st said it has strengthened direct-from-origin delivery for agricultural, marine and livestock products through its fresh food section, Fresh Table, and has seen transaction value for major items rise by as much as threefold from a year earlier.

Operation and features of the Fresh Table serviceThrough its fresh food section, Fresh Table, 11st operates a direct-from-origin delivery service for agricultural, marine and livestock products. Merchandise planners verify the quality of producers' goods, and the products are shipped directly from the source to shorten the distribution process and preserve freshness. Depending on the item, the service offers same-day shipping and scheduled shipping on a customer-selected date. It also runs a 100% quality guarantee policy that provides a full free refund if customers are dissatisfied with the quality.

Transaction performance and growth indicators by major itemIn December last year, payment transaction value for major ingredients in Fresh Table rose sharply from a year earlier. Eggs, a daily staple, increased 222%, pork belly rose 201%, and chicken thigh meat climbed 188%, marking growth of roughly three times compared with the previous year. Seasonal items such as golden oranges, cockles, and spinach also posted gains of 146%, 88%, and 44%, respectively, reflecting stronger demand for fresh food.

Service expansion and stronger product lineup11st has expanded its product lineup from about 600 items at launch to around 5,000 now, more than eight times larger. The company is strengthening the competitiveness of its direct delivery service for agricultural, marine and livestock products, including seasonal foods and essential ingredients. Recently, it has also been discounting popular winter items such as Tongyeong raw oysters, 1 kg, for 13,680 won and a Pohang cleaned fresh gwamegi set, 10 fish, for 21,930 won.

Future business direction and efforts to secure market competitivenessKo Gwang-il, head of 11st's sales group, said the company plans to continue working with producers at the source, given the frequent repeat purchases typical of supermarket product categories. 11st aims to strengthen its market share and competitiveness in the online grocery shopping market by offering high-quality fresh food throughout the year.

Item	Details / Specifications	Remarks / Differentiators
Service name	Fresh Table	Direct delivery of agricultural, marine and livestock products from source producers verified by MDs
Key results (December)	Eggs (up 222%), pork belly (up 201%), chicken thigh meat (up 188%)	Based on payment transaction value compared with the same period last year
Product lineup size	About 5,000 items	Expanded more than eightfold from about 600 items at launch
Core guarantee policy	100% quality guarantee	Operates a free refund policy if customers are dissatisfied with quality
Delivery options	Same-day shipping and scheduled shipping	Customers can choose their preferred date

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.