Nongshim Unveils Its First Brand Character, SHIN, to Mark Shin Ramyun's 40th Anniversary

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Design for SHIN, the character created to mark Shin Ramyun's 40th anniversary, has been unveiled. Nongshim introduced its first brand character, SHIN, to celebrate the 40th anniversary of Shin Ramyun's launch. The character comes in versions representing both bagged ramen and cup ramen, with its wavy noodles designed as hair.

Character concept reflects product features. The character's backstory reflects the product's key traits. SHIN is said to be so friendly that it can make friends with anyone within Shin Ramyun's cooking time of 4 minutes and 30 seconds. It also connects with consumers around the world through social media and searches for the perfect pairing with Shin Ramyun.

Global marketing and content rollout. Aimed at global consumers, Nongshim has introduced the character on Korean, English and Chinese webpages. It also released a 30-second animation on its official YouTube and Instagram accounts that tells the story of how the character was created.

Shin Ramyun Gold multi-pack sticker event. Starting next month, Nongshim will run a three-month promotion that includes 13 SHIN character stickers in Shin Ramyun Gold multi-packs. Winners of the limited-edition stickers will also receive prizes such as suitcases.

This content was prepared by MaeKyung Biz Content Planning Team based on official announcements and press releases.